Bitcoin Buying Frenzy: Even Gold-Obsessed Indians Are Now Pouring Billions Into Cryptocurrencies

“Crypto is more transparent than gold or property and returns are more in a short period of time,” an entrepreneur said.

Bitcoin Buying Frenzy: Even Gold-Obsessed Indians Are Now Pouring Billions Into Cryptocurrencies

In India, households own more than 25,000 tonnes of gold

  • More than 15 million Indians are buying and selling digital coins
  • The growth in India is coming from the 18-35 year old cohort
  • Biggest barrier preventing wider adoption is the regulatory uncertainty

The cryptocurrency aficionados' mantra that Bitcoin is equivalent to digital gold is winning converts among the world's biggest holders of the precious metal.

In India, where households own more than 25,000 tonnes of gold, investments in cryptocurrency grew from about $200 million (roughly Rs. 1,485 crores) to nearly $40 billion (roughly Rs. 2,96,820 crores) in the past year, according to Chainalysis. That's despite outright hostility toward the asset class from the central bank and a proposed trading ban.

Richi Sood, a 32-year-old entrepreneur is one of those who swerved from gold to crypto. Since December, she's put in just over Rs. 10 lakhs – some of it borrowed from her father – into Bitcoin, Dogecoin, and Ether. Bitcoin price in India stood at Rs. 25.6 lakhs, while Dogecoin price in India and Ether price in India stood at Rs. 19 and Rs. 1.47 lakhs respectively as of 12:45pm IST on June 28.

She's been fortunate with her timing. She cashed out part of her position when Bitcoin smashed through $50,000 (roughly Rs. 37 lakhs) in February and bought back in after the recent tumble, allowing her to fund the overseas expansion of her education startup Study Mate India.

“I'd rather put my money in crypto than gold,” Sood said. “Crypto is more transparent than gold or property and returns are more in a short period of time.”

She's part of a growing number of Indians - now totalling more than 15 million - buying and selling digital coins. That's catching up with the 23 million traders of these assets in the US and compares with just 2.3 million in the UK.

The growth in India is coming from the 18-35 year old cohort, says the co-founder of India's first cryptocurrency exchange. Latest World Gold Council data indicated Indian adults under age 34 have less appetite for gold than older consumers.

“They find it far easier to invest in crypto than gold because the process is very simple,” said Sandeep Goenka, who co-founded ZebPay and spent years representing the industry in discussions with the government on regulation. “You go online, you can buy crypto, you don't have to verify it, unlike gold.”

Virtual Boom
One of the biggest barriers preventing wider adoption is the regulatory uncertainty. Last year, the Supreme Court quashed a 2018 rule banning crypto trading by banking entities, resulting in a trading surge.

However, authorities show no signs of embracing cryptocurrencies. The nation's central bank says it has “major concerns” about the asset class and six months ago the Indian government proposed a ban on trading in digital coins – though it has been silent on the topic since.

“I am flying blind,” said Sood. “I have a risk-taking appetite, so I'm willing to take a risk of a ban.”

The official hostility though means many bigger individual investors are reluctant to speak openly about their holdings. One banker Bloomberg spoke to who invested more than $1 million (roughly Rs. 7.4 crores) into crypto assets said with no clear income tax rules at present he was concerned about the possibility of retrospective tax raids if he was publicly known to be a big-ticket crypto investor.

He's already got contingency plans in place to move his trading to an offshore Singapore bank account if a ban was to be introduced.

To be sure, the value of Indian digital asset holdings remain a sliver of its gold market. Still, the growth is clear, especially in trading - the four biggest crypto exchanges saw daily trading jump to $102 million (roughly Rs. 760 crores) from $10.6 million (roughly Rs. 80 crores) a year ago, according to CoinGecko. The country's $40 billion (roughly Rs. 2,96,800 crores) market significantly trails China's $161 billion (roughly Rs. 11,94,690 crores), according to Chainalysis.

For now, the increasing adoption is another sign of Indians' willingness to take risk within a consumer finance sector that's plagued with examples of regulatory short falls.

“I think over time everyone is going to adopt it in every country,“ said Keneth Alvares, 22, an independent digital marketer who has invested more than $1,300 (roughly Rs. 1 lakh) in crypto so far. “Right now the whole thing is scary with regulation but it doesn't worry me because I'm not planning to remove anything for now.”

- With assistance from Swansy Afonso.

© 2021 Bloomberg LP

Interested in cryptocurrency? We discuss all things crypto with WazirX CEO Nischal Shetty and WeekendInvesting founder Alok Jain on Orbital, the Gadgets 360 podcast. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.
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Cryptocurrency Prices across Indian exchanges


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