Coronavirus: Should Hotstar, Netflix, Others Lower Video Quality for Everyone Right Now?

Some critics say that HD video streaming is a poor use of Internet bandwidth during the pandemic

Advertisement
By Gadgets 360 Staff | Updated: 1 April 2020 20:12 IST
Highlights
  • Streaming services in India have been asked to reduce bandwidth usage
  • Online services are likely to see sustained increases in demand
  • Bandwidth is more likely to be pinched at the local level than globally

Undersea cables make up the majority of the world's Internet backbone connectivity

Photo Credit: Telegeography

Thanks to the coronavirus pandemic, more people are working from home, and services that were designed for business-level connections are now being run from homes around the world. One fear that's coming up as we increasingly go online, is whether the Internet infrastructure can handle this load. What will happen if we see demand rise to a level that causes a major failure?

In-person meetings are being replaced by video calls, and schools and colleges are trying to conduct lectures via videoconferencing. People are using the Internet to communicate with those they can't meet in person, buy essential commodities, check the news, and keep themselves informed. Artistes are streaming performances to make money in these tough times, and people stuck at home are playing games online and streaming movies or TV shows more than usual.

Will all of this put too much strain on the world's Internet infrastructure, and are we just taking it for granted?

  1. Increased usage of corporate remote access, video streaming, online gaming, and professional tools could strain companies' private networks, home routers, and local and regional Internet service providers. As for the big picture though, the total global Internet bandwidth supply is not likely to run out because of coronavirus.
  2. Many usage spikes have been reported so far during the coronavirus pandemic, including Facebook. Sudden surges in demand could temporarily overwhelm services. Global tech giants are preparing for this though, so people shouldn't worry too much. Some local government services and smaller companies might experience outages due to very high traffic.
  3. Data from Italy and South Korea shows up to a 3x increase in the usage of communication tools, roughly double the amount of video streaming, and more frequent use of news and gaming services at the beginning of the COVID-19 outbreak.
  4. EU officials have asked streaming services not to offer high-definition video to reduce bandwidth usage. Netflix has agreed to tweak its encoding to reduce data usage by 25 percent in the EU. YouTube, Apple TV+ and Amazon Prime Video have all decided to switch to serving SD video by default instead of HD.
  5. In India, Netflix, YouTube, and Amazon Prime Video have also been asked to reduce bandwidth usage. Hotstar has said the majority of its users are on the free tier and can only stream SD content anyway.
  6. Some experts feel that reducing bandwidth usage wasn't really necessary, and that we don't have to worry about Netflix in particular "using up the Internet" due to the way it distributes content through “hubs” at the ISP level around the world. Streaming traffic is highly localised and doesn't put huge strain on international Internet backbone links.
  7. What's more, the growth in demand has not been unmanageable. Internet infrastructure companies such as Cloudflare are reporting increases in traffic of between 10-40 percent at key Internet exchange points in some of the more severely affected countries, but this is not beyond what they can handle.
  8. Internet bandwidth usage spiked when people in coronavirus-affected countries watch their heads of state deliver updates, but traffic has also gone down drastically in other areas, such as an Italian university research network.
  9. VPN service provider Atlas reported usage growth of 112 percent in Italy and 53 percent in the USA in the second week of March. This could to up to 150 percent in the USA within weeks as more people are expected to work from home, and some try to circumvent location restrictions on entertainment services.
  10. TeleGeography, which tracks Internet infrastructure including deep sea cables, says that demand for bandwidth doubles roughly every two years and that companies are constantly investing in upgrading their infrastructure anyway. $2 billion worth of new cables will have been laid between 2019 and 2021, driving more usage and bringing costs down for operators. Many existing cables are not yet being used to their full capacities.

Can Netflix force Bollywood to reinvent itself? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts or RSS. You can also download the episode or just hit the play button below.

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Advertisement

Related Stories

Popular Mobile Brands
  1. Here's How Much the Samsung Galaxy Z TriFold May Cost in India
  2. OnePlus Ace 6T With Massive 8,300mAh Battery Launched at This Price
  3. iPhone 16 Price Drops Under Rs. 63,000 on Croma With Bank Discounts
  4. Vivo X300 Pro Review: Flagship Mobile Photography. Redefined.
  5. Motorola Edge 70 India Launch Date Leaked; Might Arrive With Bigger Battery
  6. Mrs Deshpande OTT Release: When, Where to Watch Madhuri Dixit's Serial Killer Mystery
  7. Motorola Edge 70 Ultra Leaked Renders Hint at Design, Colourways
  8. Superman OTT Release Date Has Been Announced
  9. Pranav Mohanlal's Horror Thriller 'Dies Irae' Streams on OTT Soon
  10. Dyson HushJet Purifier Compact With New Nozzle Design Launched in India
  1. Pariah OTT Release: Vikram Chatterjee’s Heart-Wrenching Stray Dog Thriller Set for OTT Debut
  2. Dies Irae OTT Release: When, Where to Watch Pranav Mohanlal's Malayalam Horror Thriller Online
  3. A Nearby Planet May Have Formed the Moon Following a Collision With Early Earth: Study
  4. Netflix’s Gritty Frontier Drama The Abandons to Begin Streaming Soon: All You Need to Know
  5. Superman OTT Release Date Announced: Everything You Need to Know About Clark Kent's Latest Adventure
  6. International Space Station Makes History As Eight Visiting Spacecraft Simultaneously Dock
  7. Dulquer Salmaan’s Kaantha Set for OTT Debut: When and Where to Watch 1950's Period Drama Online?
  8. Motorola Edge 70 India Launch Date Leaked; Indian Variant Said to Feature Bigger Battery, Slim Design
  9. SpaceX Adds 29 New Starlink Satellites in Successful Falcon 9 Launch
  10. UK to Recognise Crypto as Property After Lawmakers Approve Landmark Bill
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.