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Apple Reportedly Reviews iPhone 17 Demand as Costs Rise Amid Ongoing Memory Shortage

Apple Reportedly Reviews iPhone 17 Demand as Costs Rise Amid Ongoing Memory Shortage

Apple could increase iPhone prices alongside the launch of its next-generation Pro models later this year.

Written by Sucharita Ganguly, Edited by David Delima | Updated: 10 July 2026 18:58 IST

Apple Reportedly Reviews iPhone 17 Demand as Costs Rise Amid Ongoing Memory Shortage

Apple has not confirmed the latest production claims

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Highlights

Rising hardware costs may affect iPhone 17 demand
Apple may raise iPhone prices with the next Pro models
Higher memory costs continue to affect the electronics industry

Apple may have further scaled back production plans for the standard iPhone 17, according to a new leak. A tipster claims the company is preparing to suspend around one-third of capacity on some manufacturing lines after reassessing demand expectations. The report suggests rising hardware costs could weigh on demand for the entry-level model, prompting Apple to review its production strategy. Apple has not confirmed the claims, and it remains unclear whether the reported changes apply to all production lines or only selected facilities.

Apple's iPhone 17 Production May Face Further Cuts

According to a Weibo post by tipster Fixed Focus Digital (translated from Chinese), the latest production adjustments go beyond an earlier report that claimed Apple had reduced its production expectations by around 15 percent. The tipster now proposes that some manufacturing lines dedicated to the standard iPhone 17 could suspend roughly one-third of their capacity, although the report does not clarify whether the move affects overall production or only specific assembly lines.

Iphone 17 Discussion

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The tipster further claims Apple has carried out an internal assessment of how rising component costs could influence demand for the upcoming smartphone. Increasing prices of key hardware components have reportedly prompted the company to review production requirements ahead of the handset's launch.

How Apple's iPhone Ultra Might Sport a Nearly Crease-Free Foldable Screen

Rising memory and storage prices have impacted electronics manufacturers worldwide as demand from artificial intelligence infrastructure continues to increase. Apple has already raised prices for products including Macs, iPads, Apple TV devices and HomePod speakers, citing higher component costs, while iPhone prices have so far remained unchanged.

iPhone 18 Pro Max May Cost Apple Much More to Build Than Its Predecessor

Previous reports suggest Apple could increase iPhone prices alongside the launch of its next-generation Pro models later this year. The company is also expected to follow a split release strategy, with the iPhone 18 Pro models launching first, followed by the standard iPhone 18, iPhone 18e and iPhone Air 2 at a later date.

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iPhone 17

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Transformative and brighter ProMotion display
Powerful performance
Meaningful camera upgrades
More value-for-money
Great battery life

Bad
iOS 26 has glitches
Ineffective anti-reflective coating

Read detailed Apple iPhone 17 review

Display 6.30-inch

Processor Apple A19

Front Camera 18-megapixel

Rear Camera 48-megapixel + 48-megapixel

RAM 8GB

Storage 256GB, 512GB

OS iOS 26

Resolution 1206x2622 pixels

More Apple mobiles Apple mobiles price in India

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Further reading: iPhone 17, iPhone 17 Production, Apple, iPhone 18 Series

Sucharita Ganguly

Email Sucharita Ganguly

Sucharita is a writer with Gadgets 360 and is mostly found playing with her cat in her free time. She has previously worked at breaking news desks across organizations. Powered by coffee, The Beatles, Bowie, and her newfound love for BTS, she aims to work towards contributing to a better media environment for women and queer folk. More