iPhone X OLED Display Can Suffer From Burn-In, Apple Warns, Says Effect Minimised

Following the successful beginning of the iPhone X shipments, Apple has published a support page to detail all the major visual changes of its OLED display technology that it calls Super Retina. This includes some explanations about common OLED issues like burn-in and the colour shift at some viewing angles. The Cupertino giant has also released a 'guided tour' video to describe all the new features of the latest iPhone model, something that will help iPhone users make sense off all the new gestures on Home Button-less smartphone.

The support page, which has been created in the midst of some issues emerged on the Pixel 2 XL, highlights that Apple's proprietary Super Retina technology overcomes the existing challenges of traditional OLED displays by enabling high brightness and wide colour support alongside an enhanced colour accuracy. However, the display panel still tends to get burn-in. A long-term use of the OLED display is also acknowledged to show some slight visual changes. "With extended long-term use, OLED displays can also show slight visual changes. This is also expected behaviour and can include 'image persistent' or 'burn-in,' where the display shows a faint remnant of an image even after a new image appears on the screen," the company describes on the support page.

The changes are claimed to occur in more extreme cases such as when the same high contrast image is continuously displayed for prolonged periods of time. "We've engineered the Super Retina display to be the best in the industry in reducing the effects of OLED 'burn-in'," the company adds. Finally, the company also notes that users of the iPhone X may notice slight shifts in colour or hue when viewing the OLED display "off-angle".

To minimise the effects of long-term use and to help users with an extended viewing life of their iPhone X units, Apple has recommended users to update their devices and use auto-brightness settings promptly. The display is also advised to be turned off when not in use, users are also advised to avoid displaying static images at maximum brightness for a long period of time.

In addition to the support page, Apple has brought a detailed video preview. The video details all the major features of the iPhone X, highlighting its competitive features. "iPhone X has a lot of amazing new features like Face ID, Animoji, and Portrait Lighting and new gestures you can use to get around," the company narrates in the tour video.

The over four-minute-long video lists the new gestures that are on the iPhone X to fill in the absence of a Home Button. It also shows how quickly Face ID uses the TrueDepth camera system on the new iPhone to unlock the screen - without requiring Touch ID.

If gestures or Face ID aren't something you'd like to learn, the tour video tells you how to enable Siri with the side button on the iPhone X. It also showcases the best you can get from Animojis. Furthermore, the video can be your reference if you'd like to learn the upgraded Portrait mode on the latest iPhone model. There are new settings to adjust Portrait Lighting to enhance your shots.

Apple's attempt at describing more about the iPhone X is not just appeared to help its users understand the best of their new purchase but also to overcome the instances of any mass-level complaints. Companies like Google and Samsung have often been surfaced with such issues.