Apple Will Try to Defy Sceptics at Monday's WWDC 2014 Keynote

Advertisement
By Associated Press | Updated: 2 June 2014 21:31 IST

Apple has spent most of this year promising to defy the sceptics who believe the iPhone and iPad maker lost its ingenuity when Steve Jobs died in 2011.

This week should provide a better sense of whether Apple is heading down promising new avenues of growth or whether it's still wandering aimlessly around well-trod territory in search of another breakthrough.

Advertisement

(Also Read: Apple Is Set to Make a Bigger Push Into Monitoring Health and Home)

If speculation pans out, Apple could use its annual developers conference in San Francisco as a showcase for its plans to help manage people's health, finances and homes. The five-day conference begins Monday.

Advertisement

Apple Inc. CEO Tim Cook declined to provide specifics about the agenda during an interview with The Associated Press last week about the company's $3 billion deal for headphone and music-streaming specialist Beats Electronics.

"We have some great things coming out this year, and I think people are going to be blown away," Cook said. "I am certainly blown away from playing with them."

Advertisement

Investors appear to be regaining faith in Apple's ability to innovate. The company's stock has climbed 13 percent so far this year to close Friday at $633. The Standard & Poor's 500 index has gained 4 percent during the same stretch.

The rally reflects a dramatic turnaround in sentiment. Apple financial growth has slowed amid tougher competition, and it has had a streak of ho-hum product updates. As a result, Apple's stock fell 45 percent to $385.10 in April 2013, from a peak of $705.07 in September 2012.

Advertisement

Some of the recent run-up may have been triggered by a planned 7-for-1 stock split that will make Apple's stock cheaper to buy. The ability for more investors to afford the stock and participate in the market could drive up the company's overall market value. The split, announced in April, is planned for June 9.

Monday's keynote is expected to focus on the software that runs Apple's mobile devices and Mac computers. Apple typically rolls out its latest gadgets at separate gatherings timed to the holiday shopping season. The developers conference is where the Cupertino, California, company provides the first glimpse of software updates coming to those gadgets.

Even without a new iPhone, iPad or even a long-rumored smartwatch likely to be unveiled this week, Apple could still draw interest by revealing its plans to immerse its services even deeper in people's lives.

The next version of Apple's mobile software, iOS, is widely expected to include a built-in health-management tool to help people track their vital signs, diet and sleeping habits. This tool could be similar to Passbook, a feature that Apple built into iOS two years ago to store tickets for flights and events, as well as digital gift certificates.

The new iOS also could include a long-awaited digital wallet that enables Apple to process payments on iPhones and iPads. Google Inc. has already tried something similar on its Android software for smartphones, but it hasn't gained much traction in digital payments.

Apple, though, already has built a powerful springboard into digital payments - 800 million iTunes accounts tied to credit cards. The iPhone also includes a location technology, called iBeacon, that conceivably could be tied into a digital wallet. Apple already has been working with various merchants to use iBeacon so they might be able to communicate with shoppers as they roam through the store. Mobile payments are believed to be high on the priority list of Angela Ahrendts, the former Burberry CEO who became the head of Apple's own stores in April.

Other speculation has centered on the possibility that Apple will unveil a home automation system that will enable iPhones and iPad to become a remote control for managing lighting, security and other household appliances with wireless connections.

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Further reading: Apple, Mobiles, Tablets, WWDC, WWDC 2014, iOS
Advertisement

Related Stories

Popular Mobile Brands
  1. Sony Launches 115-inch BRAVIA 9 II True RGB TV in India
  2. Vivo S2 Key Specifications Teased Ahead of August 6 India Launch
  3. iQOO Neo 11S Specifications Leaked Online Ahead of Launch
  4. Amazon Great Freedom Sale Projector Deals Teased
  5. Google Pixel 11 Series Could Start at $899; Specifications Surface Online
  6. JioTag 2 Launched in India With Google Find Hub and Apple Find My Support
  7. Poco M8 Power Will Launch in India With This Rear Camera Setup
  8. OnePlus Independence Day Sale Brings Offers on OnePlus 15, Nord Series, More
  9. iQOO Z11 to Debut in India With a Different Design Than the Chinese Model
  10. Oppo A7 Pro Max Rear Camera Features Revealed
  1. Boltt Smartphone India Launch Date Announced; Flipkart Microsite Goes Live
  2. OnePlus Independence Day Sale 2026 Announced: Discounts on OnePlus 15, OnePlus 15R, Nord CE 6, More
  3. Oppo F35 Series India Launch Tipped for Early September; Find X9s Pro Could Follow
  4. Binance Announces Delisting of Six Tokens, Sets August 7 Futures Deadline
  5. Skullcandy Aviator 900 ANC Launched in India With Up to 60 Hours of Battery Life
  6. Dragon's Dogma 2 Is Getting a 60 FPS Update on Consoles and a Hard Mode Ahead of Dark Arisen Expansion
  7. ZeroStack Faces Survival Challenge After Posting $82.5 Million Loss
  8. Sony Bravia 9 II 115-inch True RGB TV Launched in India With Backlight Master Drive Pro Tech: Price, Specifications
  9. iQOO Neo 11S Leak Hints at Bigger Battery, Custom Dimensity 9500 SoC
  10. Oppo Find X10 Ultra Leak Hints at 200-Megapixel Camera Upgrade, Premium Price Tag
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.