Asia-Pacific smartphone market to double by 2016

Advertisement
By Agence France-Presse | Updated: 11 June 2012 16:29 IST
Highlights
  • The Asia-Pacific smartphone market is expected to double to 200 million by 2016, with Google's Android operating system the leading platform, an industry analyst said Thursday.
The Asia-Pacific smartphone market is expected to double to 200 million by 2016, with Google's Android operating system the leading platform, an industry analyst said Thursday.

The growing popularity of the hand held devices, which allow users to surf the Internet and access emails, will mean they will account for almost a third of all mobiles in the region in that time, telecoms consultancy Ovum said.

And despite the continuing success of Apple's iPhone, Ovum added the Android platform will be by far the most used system because it is used in so many devices.

Smartphones, which numbered 100 million in the region last year, are expected to grow at a compound annual rate of 12.5 percent between 2010 and 2016 and make up about 32 percent of all mobiles in Asia-Pacific, according to a statement from Ovum.

At the same time global sales are expected to hit 653 million, with Asia-Pacific accounting for 30.7 percent of the total, it said in a statement. More than 288 million smarthphones were sold worldwide in 2010.

"The smartphone market will see significant growth over the next five years, once again outperforming the wider mobile phone market," said Ovum principal analyst Adam Leach.

"We will see dramatic shifts in dominance for smartphone software platforms, with Android storming into the lead with 38.7 percent market share, compared to Windows Phone with 22.6 per cent," he said.

Leach added that Apple's iOS would account for 19 percent of the operating systems used by 2016, followed by BlackBerry's platform with 9.2 percent.

In 2010, Android held an 8.9 percent market share, while Apple's iOS had 13.3 percent, BlackBerry's operating system 7.9 percent and Windows Phone 0.15 percent, Ovum data showed.

Leach said Android's success "is being driven by the sheer number of hardware vendors supporting it at both the high and low ends of the market."

But he also said he expects at least one other platform to achieve mainstream success within the forecast period.

"This could be an existing player in the market such as Bada, WebOS, or MeeGo, or it could be a new entrant to the market place," Leach said.

The alliance between Nokia and Microsoft "has redrawn the smartphone market and will result in a significant reduction in shipments of (Nokia's) Symbian-based handsets as Nokia transitions to Windows Phone as its primary smartphone platform," he said.

Nokia in February joined forces with US giant Microsoft in a major strategy shake-up aimed at regaining market share from Apple and Google.

"For Microsoft the deal provides a committed handset partner that has the potential to make Windows Phone a mainstream smartphone platform," added Leach.

"The risk to Microsoft is that other handset makers may choose not to compete with Nokia and may turn their backs on Windows Phone."

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Advertisement

Related Stories

Popular Mobile Brands
  1. Realme Narzo 90 Series With 7,000mAh Battery Launched in India: See Pricing
  2. RAM Crisis 2026: 16GB Phones Out, 4GB Models Making a Comeback
  3. SBI YONO 2.0 Launch: State Bank of India Reportedly Targets 20 Crore Users
  4. Redmi Note 15 5G Chipset Revealed Ahead of January 6 India Launch
  5. Lenovo Idea Tab Plus Launched in India With 10,200mah Battery: Details
  6. Gaming-Focused OnePlus Turbo Series Confirmed to Launch Soon
  7. Pixel 10 Series Gets Price Cuts During Google's End of Year Sale: See Offers
  8. Logitech MX Master 4 Launches in India With These Features
  9. Redmi K90 Ultra Could Bring a Massive Battery Upgrade
  10. Mrs Deshpande OTT Release Date: Madhuri Dixit's Starrere to Premiere on This Date
  1. Bungie Shares New Vision for Marathon, Confirms New March 2026 Launch Window, $40 Pricing
  2. Realme Narzo 90 5G, Narzo 90x 5G Launched in India With 7,000mAh Battery, 50-Megapixel Cameras: Price, Features
  3. Redmi K90 Ultra Said to Feature a 10,000mAh Battery and a Slim Frame
  4. SBI YONO 2.0 Launch: State Bank of India Reportedly Targets 20 Crore Users, Plans to Hire 6,500 Staff
  5. iOS 26 Leaked Code Hints at Launch of New Smart Home Device, New Health+, Siri, Photos Features
  6. OnePlus Turbo Series Confirmed to Launch Soon With the ‘Strongest Battery’ in the Segment
  7. Realme Narzo 90, Realme Narzo 90x 5G Launching Today: Know Price in India, Features, Specifications and More
  8. Webb Telescope Discovers Hidden Atmosphere on Molten Super-Earth TOI-561 b Despite Extreme Heat
  9. Astronomers Watch a Dormant Neutron Star Reignite After a Decade of Silence
  10. Predictive Forecasting Tools Can Boost the Success of Clean Energy Investments Worldwide
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.