iPhone 15 Lineup Could See More Difference Between Pro, Basic Models: Report

iPhone 14 Plus price in India starts at Rs. 89,900.

iPhone 15 Lineup Could See More Difference Between Pro, Basic Models: Report

Photo Credit: Apple

iPhone 14 Pro and iPhone 14 Pro Max have Dynamic Island feature

Highlights
  • iPhone 14 series include four models
  • Apple may reduce differences between iPhone 15 and iPhone 15 Pro
  • iPhone 15 expected to go official in the second half of 2023
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iPhone 14 series with four new models were launched at the 'Far Out' event in September this year. Apple introduced iPhone 14 and iPhone 14 Pro as smaller models, while the iPhone 14 Plus and iPhone 14 Pro Max debuted with larger screens. The early market trends reflected sluggish demand for the non-Pro models. Now, a new report suggests that Apple is "seriously" concerned about the sales performance of the iPhone 14 Plus and the Cupertino giant is looking to adopt new marketing strategies to make up for it during the release of the next iPhone series.

A new post by South Korean blog Naver suggests that Apple is "seriously" thinking about the sales performance of the iPhone 14 Plus and is considering new strategies for the upcoming iPhone 15 lineup. The decline in sales of the current non-pro models is reportedly far beyond the range predicted by Apple's external environment.

Firstly, Apple could consider reducing the difference between the pro models and basic models. This is in line with the claim by analyst Ross Young that the Dynamic Island feature, which is currently available only on iPhone 14 Pro models could reach all iPhone models next year.

Apple is also considering changing the pricing strategy of upcoming iPhone models and the 'price will be set differently than it is now'. It may reduce the price of the Plus model of the 2023 lineup. The iPhone 14 Plus price in India starts at Rs. 89,900. In contrast, the price of the iPhone 14 Pro Max starts at Rs. 1,39,900.

However, known analyst Ming-Chi Kuo earlier said that Apple will increase the gap between the Pro and non-Pro iPhone models further and offer exclusive features in the iPhone 15 Pro Max. Kuo stated that the company wants to increase the average selling price (ASP) of the iPhone units.

Further, the blog post states that the difference in material and camera parts between the pro model and the max will be definitive. This corroborates past leaks, that suggested a titanium chassis and periscope zoom camera on the iPhone 15 Pro Max model. The high-end models in iPhone 15 series are tipped to come with solid-state buttons instead of physical volume and power buttons.

Apple's 2023 iPhone lineup is said to comprise the standard iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max models. The iPhone 15 Pro and iPhone 15 Pro Max are expected to be powered by Apple's next-generation A17 Bionic chip. The non-Pro models could feature the A16 Bionic chip.


Apple launched the iPad Pro (2022) and the iPad (2022) alongside the new Apple TV this week. We discuss the company's latest products, along with our review of the iPhone 14 Pro on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

(Except for the headline, this story has not been edited by NDTV staff and is published from a press release)

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  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Good overall performance
  • Great camera quality in daylight
  • iOS ecosystem and ease of use
  • Excellent battery life
  • Bad
  • Dated design and notch
  • Same SoC as iPhone 13 series
  • Relatively slow charging
  • Expensive
Display 6.68-inch
Processor Apple A15 Bionic
Front Camera 12-megapixel
Rear Camera 12-megapixel + 12-megapixel
Storage 128GB, 256GB, 512GB
OS iOS 16
Resolution 1284x2778 pixels
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Nithya P Nair
Nithya P Nair is a journalist with more than five years of experience in digital journalism. She specialises in business and technology beats. A foodie at heart, Nithya loves exploring new places (read cuisines) and sneaking in Malayalam movie dialogues to spice up conversations. More
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