Apple Backs Startup Headed by Former Apple Music Executive

Gamma is headed by former Apple Music Global Creative Director Larry Jackson and positions itself as an alternative to traditional record labels.

By Reuters | Updated: 9 March 2023 10:29 IST

Apple Backs Startup Headed by Former Apple Music Executive

Photo Credit: Reuters

Gamma plans to collaborate with Todd Boehly's Eldridge

Highlights

Gamma says it will support content creation
Early projects will include work with Snoop Dogg, Naomi Campbell
Independent studio A24 is among Gamma’s investors

Apple is backing a music startup launched by one of its former executives.

The company, called Gamma, is the brainchild of former Apple Music Global Creative Director Larry Jackson and veteran music executive Ike Youssef. It positions itself as an alternative to traditional record labels.

"The artists shaping today's culture not only create music, but also video, film, podcasts, fashion, and more," Jackson said in a statement Wednesday. "They shouldn't have to jump through multiple hoops to express themselves.

This iPhone Model Became the Best-Selling Smartphone in 2022: Counterpoint

Gamma says it will support content creation -- whether that is music, video or podcasts, and provide audio and video distribution through Vydia, a company it acquired in December 2022.

Early projects will include work with Snoop Dogg and his Death Row catalogue, Rick Ross, and Naomi Campbell, Gamma said. It also plans to collaborate with Todd Boehly's Eldridge, whose investments include the Los Angeles Dodgers, which is a major backer.

The independent studio A24 is among the start-up's investors. Gamma declined to comment on a published report that it has access to about $1 billion (roughly Rs. 8,200 crore) in capital.

Apple Partner Foxconn to Set Up Telangana Plant ‘As Early as Possible’

Meanwhile, Humane, another startup founded by former Apple employees, said it has raised $100 million (roughly Rs. 800 crore) and will release its first products this spring.

The company, founded in 2018 by Imran Chaudhri and Bethany Bongiorno, has now raised $241 million (roughly Rs. 2,000 crore) but has yet to disclose what it is building, saying only that it is a "software platform and consumer device built from the ground up for artificial intelligence."

Apple Could Launch 3 New MacBook Models, iMac Later This Year: Report

From smartphones with rollable displays or liquid cooling, to compact AR glasses and handsets that can be repaired easily by their owners, we discuss the best devices we've seen at MWC 2023 on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

Affiliate links may be automatically generated - see our ethics statement for details.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.