Alphabet's Google said on Wednesday it is launching two new artificial intelligence-powered features for advertisers that will automatically find the best ad placements for brands across the tech company's services.
AI has dominated the tech industry in recent months as Google and other companies have developed novel chatbots that can respond to users in open-ended conversations. AI is also being increasingly deployed to serve advertisers, who contribute to the companies' revenue.
While Google has previously introduced AI tools for advertisers, it is now using the technology to help brands achieve more specific goals for their ads.
One of the new features called Demand Gen will use AI to place an advertiser's photo and video ads across several products such as Gmail, the YouTube feed and Shorts, which is YouTube's competitor to popular short-form video app TikTok.
AI will remove the need for advertisers to think about where they should place their ads, and the technology will focus on finding placements that are "shiny, visual and immersive," said Vidhya Srinivasan, Google vice president and general manager of advertising.
The second new feature will use AI to find the best ad placements with the goal of maximizing views of a brand's video ads, Google said.
Early testing shows that brands received on average 40 percent more video views with the new tool, Srinivasan said.
By using AI to remove some of the "grunt work" for advertisers, brands will be able to focus more on their marketing strategy and storytelling, she added.
© Thomson Reuters 2023
The Motorola Edge 40 recently made its debut in the country as the successor to the Edge 30 that was launched last year. Should you buy this phone instead of the Nothing Phone 1 or the Realme Pro+? We discuss this and more on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)
Affiliate links may be automatically generated - see our ethics statement for details.
For details of the latest launches and news from Samsung, Xiaomi, Realme, OnePlus, Oppo and other companies at the Mobile World Congress in Barcelona, visit our MWC 2024 hub.