iPhone 12 Models After Launch US Sales Outperforms iPhone 11 Models, iPhone 12 mini Sales Disappointing: CIRP

iPhone 12 mini is reported to have attracted only 6 percent of total iPhone sales during October and November.

By Tasneem Akolawala | Updated: 6 January 2021 14:36 IST

iPhone 12 Models After Launch US Sales Outperforms iPhone 11 Models, iPhone 12 mini Sales Disappointing: CIRP

After launch, iPhone 12 Pro and iPhone 12 Pro Max accounted for approximately 20 percent share each

Highlights

iPhone 12 is said to have garnered the most amount of iPhone US sales
iPhone 12 models accounted for 76 percent of new iPhone sales
iPhone 11 series saw 69 percent of sales during the same period last year

The iPhone 12 range seems to be garnering great sales for Apple in the US, except for the iPhone 12 mini, a new report from CIRP (Consumer Intelligence Research Partners) claims. Data released by the firm indicates that the iPhone 12 models accounted for 76 percent of new iPhone sales during October and November – basically the period soon after their release. In comparison, the iPhone 11 series accounted for 69 percent of sales during the period right after launch last year. The iPhone 12 mini accounted only for 6 percent of sales, and the weak demand has been attributed to the higher price associated with the small model.

CIRP's new report has been accessed by 9to5Mac, and it claims that while the iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max saw decent sales in the US, the iPhone 12 mini did not gather much attention. It is reported to have attracted only 6 percent of total iPhone sales during October and November. The reason for this is detailed by analyst Mike Levin in the report, “The new iPhone mini likely disappointed Apple with only 6 percent of sales in the period. It has most of the same features as the other iPhone 12 models, in a smaller form factor for $699 (roughly Rs. 51,000). Its share was just above that of iPhone XR, launched in 2018 and now priced at $499 (roughly Rs. 36,400), the one-year old iPhone 11, now selling for $599 (roughly Rs. 43,800), and the 2nd generation iPhone SE, launched in April 2020 at $399(roughly Rs. 29,100). It seems that its higher price point compared to those three models limited the iPhone 12 mini appeal.”

The iPhone 12 saw the largest share of new iPhone sales in the US at 27 percent. The iPhone 12 Pro and iPhone 12 Pro Max accounted for approximately 20 percent share each for new US iPhone sales in the months of October and November. The report adds that last year the iPhone 11 was clearly a winner amongst the other three in terms of sales, but this year, barring the iPhone 12 mini, the sales performance of the three seem to be evenly distributed.

In 2019, the report says that the iPhone 11 had an incredible 39 percent of sales, with iPhone 11 Pro and Pro Max combining for only 30 percent of sales.

Will iPhone 12 mini become the affordable iPhone we've been waiting for? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.

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iPhone 12 mini

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Very good build quality
Dolby Vision HDR video recording
Excellent cameras
Smooth performance in everyday use
Light and convenient

Bad
Below-average battery life
Gets warm when stressed

Read detailed Apple iPhone 12 mini review

Display 5.40-inch

Processor Apple A14 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel

RAM 4GB

Storage 64GB

OS iOS 14

Resolution 1080x2340 pixels

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iPhone 12

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Very good build quality
Dolby Vision HDR video recording
Excellent cameras
Smooth performance in everyday use

Bad
Battery life could be better
Gets warm when stressed

Read detailed Apple iPhone 12 review

Display 6.10-inch

Processor Apple A14 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel

Storage 64GB

OS iOS 14

Resolution 1170x2532 pixels

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iPhone 12 Pro

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Solid build quality
Excellent display
Dolby Vision video recording
Snappy overall performance
All-day battery life

Bad
Heats up when gaming
Not differentiated much from iPhone 12
Not great value

Read detailed Apple iPhone 12 Pro review

Display 6.10-inch

Processor Apple A14 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel + 12-megapixel

Storage 64GB

OS iOS 14

Resolution 1170x2532 pixels

More Apple mobiles Apple mobiles price in India

iPhone 12 Pro Max

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Excellent build quality
Immersive display
Very good battery life
Versatile cameras
Speedy performance

Bad
Can be uncomfortable to hold
Heats up when gaming
Very expensive

Read detailed Apple iPhone 12 Pro Max review

Display 6.70-inch

Processor Apple A14 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel + 12-megapixel

Storage 128GB

OS iOS 14

Resolution 1284x2778 pixels

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