Facebook Unveils New Shopping Ad Format 'Collection'

Advertisement
By Indo-Asian News Service | Updated: 24 March 2017 18:14 IST

Facebook on Friday announced a new shopping ad format called 'collection' to help marketers showcase their products in more visually appealing ways.

'Collection' elevates the likelihood of discovery and a purchase by featuring a primary creative video or image above relevant product images.

Facebook also introduced a new click metric that specifically measures outbound clicks.

Advertisement

"Products shown in the News Feed can be arranged manually or based on our assessment of the likelihood of purchase - while products in the post-click, immersive shopping experience are ranked based on the likelihood of purchase," Facebook said in a statement.

Advertisement

Marketers will be able to view a breakdown in ads reporting for 'link clicks' where they can see by the specific destination they drive people to, such as a text message, a call, a form, or Canvas.

"Clients will be able to break down link clicks by the following destinations - website, app store, app deep link, phone call, message, Facebook Canvas, Facebook form, Facebook Marketplace, and off-Facebook video," the company added.

 

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Facebook, Social, Internet
Advertisement

Related Stories

Popular Mobile Brands
  1. Best Diwali 2025 Wishes, Quotes, and Facebook Statuses to Share
  2. Madam Sengupta Is Now Streaming: Know Where to Watch This Bangla Crime Thriller
  1. Mysterious Asteroid Impact Found in Australia, But the Crater is Missing
  2. Thanal Comes to OTT: Everything You Need to Know About This Tamil Action Thriller
  3. Madam Sengupta Is Now Streaming: Know Where to Watch This Bangla Crime Thriller
  4. Ryugu Samples Reveal Ancient Water Flow on Asteroid for a Billion Years
  5. Scientists Create Most Detailed Radio Map of Early Universe Using MWA
  6. Mayor of Kingstown Season 4 OTT Release: Know When, Where to Watch Jeremy Renner's Crime Drama
  7. Our Fault Is Streaming Now: Know All About This Gabriel Guevara and Nicole Wallace Starrer
  8. The Conjuring: Last Rites Is Now Streaming Online: Know Where to Watch the Latest Installment from the Horror Franchise
  9. Delhi Crime Season 3 OTT Release: Know When to Watch This Shefali Shah Thriller Series
  10. Vast Space to Launch Haven-1, the World’s First Private Space Station in 2026
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.