Study Finds Why People Use Facebook at Work

Advertisement
By Indo-Asian News Service | Updated: 4 June 2015 17:50 IST
Ever wondered what our brain is doing while we take a break? During those quiet moments, our brain prepares to "see the world through a social lens", reveals a new study.

The findings explain why Facebook or Twitter are such popular diversions for people who feel like taking a break.

"The brain has a major system that seems predisposed to get us ready to be social in our spare moments," said senior study author Matthew Lieberman.

Advertisement

"The social nature of our brain is biologically-based," Lieberman, a University of California Los Angeles (UCLA) professor of psychology, added.

The research helped resolve a nearly 20-year-old mystery.

Neuroscientists have known since the 1990s that the brain includes a network of regions that seems to be most active during periods of rest.

The UCLA research shows that during quiet moments, the brain is preparing to focus on the minds of other people - or to "see the world through a social lens".

Advertisement

"When I want to take a break from work, the brain network that comes on is the same network we use when we are looking through our Facebook timeline and seeing what our friends are up to," Lieberman said.

The study involved 21 participants viewing 40 photographs in three sets, with their brain activity recorded using functional magnetic resonance imaging (fMRI).

Advertisement

Most of the photos showed people performing actions in a social setting and expressing a certain emotion. In one set of 40 photographs, images were paired with captions that reflected the person's mental state - 'He is feeling bored' or 'She is expressing self-doubt', for example.

The second set of photos had identical images, but with captions that merely described what the person was doing - 'He is resting his head' or 'She is looking to her side.'

Advertisement

And a third set of images depicted a number accompanied by a simple mathematical equation - for example, '10: 18-8'.

The researchers found that the regions of the brain that were active while viewing the first set of images (emotion) were also active during periods of rest.

Those areas were not as active when looking at the two other sets.

Also, one part of the brain, the dorsomedial prefrontal cortex (which turns on when we dream and when we think about other people), was more active during rest, before participants were asked to look at photos.

Interestingly, the dorsomedial prefrontal cortex was less active when participants viewed the other two set of photos, even if they were the same photos but with non-emotional captions.

In general, the findings could also explain why many people want to socialise with others in the workplace.

The study was published in the Journal of Cognitive Neuroscience.

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Further reading: Facebook, Social
Advertisement

Related Stories

Popular Mobile Brands
  1. OnePlus Ace 7 Chipset, Battery, Charging Details Teased Ahead of Launch
  1. MacBook Pro With PROLED XDR Display Launched in India as Apple’s First Touchscreen Laptop: Price, Specifications
  2. Lava Diwali Sale Offers Announced on Smartphones and Feature Phones in India
  3. Coinbase, Bithumb and South Korean Financial Firms Report Data Leaks
  4. Third-Party Android App Stores Can Now Enrol in Google's Registered App Stores Programme
  5. Ai+ Smartphone Prices Hiked by Up to Rs 3,000 in India From November 15: Check New Prices
  6. Avalanche Allows Tokenised Treasury Holdings to Secure Loans and Trades
  7. iQOO Pad Pro 8.8 Launched With 165Hz AMOLED Display, Snapdragon 8 Elite Gen 5 Chip: Price, Specifications
  8. iQOO Neo 12 Launched With 9,000mAh Battery, 185Hz Super AMOLED Display: Price, Specifications
  9. Samsung Galaxy Z Fold 9 Plus or Galaxy Z Fold 9 FE Could Launch in 2027
  10. Samsung W27 Leaked Renders Show Foldable Phone From Multiple Angles Ahead of Launch
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.