Redmi

With the new Redmi 15C 5G, the Xiaomi sub-brand has continued targeting budget-conscious buyers with a formula that prioritises practicality over ambition. The handset follows a familiar approach that focuses on incorporating large displays, dependable battery life, essential hardware, and 5G support — all at a price point that may appeal to first-time buyers or those upgrading from 4G-capable devices. But does it deliver a similar real-world experience?

Redmi, which was once known for delivering “more bang for your buck” devices, has been losing ground in the affordable and mid-range smartphone segment in recent years, due in equal measure to its own strategic choices and the rise of its competitors. Dissatisfaction among retailers, poorly positioned products, and gains made by its rivals are just some of the reasons its shipments have seen a steep decline, and the outlook now appears grim. The Redmi 15 5G was launched in India last month as yet another attempt to reverse the company's fortunes.

Redmi, which was once known for delivering “more bang for your buck” devices, has been losing ground in the affordable and mid-range smartphone segment in recent years, due in equal measure to its own strategic choices and the rise of its competitors. Dissatisfaction among retailers, poorly positioned products, and gains made by its rivals are just some of the reasons its shipments have seen a steep decline, and the outlook now appears grim. The Redmi 15 5G was launched in India last month as yet another attempt to reverse the company's fortunes.