Home
Games
Games News
Battlefield 6 Does Not Include Content Made by Generative AI, Says EA

Battlefield 6 Does Not Include Content Made by Generative AI, Says EA

Battlefield 6 launched on PC, PS5, and Xbox Series S/X on October 10.

Written by Manas Mitul | Updated: 10 October 2025 19:45 IST

Battlefield 6 Does Not Include Content Made by Generative AI, Says EA

Photo Credit: EA

Battlefield 6 held its open beta in August

Click Here to Add Gadgets360 As A Trusted Source

Highlights

Battlefield 6 is developed by Dice, Criterion, Ripple Effect, and Motive
EA announced a $55 billion buyout deal to go private last month
AI has appealed to investors over its potential cost cutting benefits

Battlefield 6, the newest entry in Electronic Arts' long-running shooter franchise, is now available across PC, PS5, and Xbox Series S/X. Ahead of the launch, EA has said that players won't see anything created by generative AI in the game. The comment comes days after the company announced a $50 billion leveraged buyout deal to go private, with investors reportedly betting on increased AI usage for cost cutting.

EA executive Rebecka Coutaz, who serves as VP general manager at Criterion and Dice, two of the four studios involved in the development of Battlefield 6, told BBC Newsbeat that there was no GenAI-created content within the final game.

Coutaz said that generative AI had been utilised in preparatory stages to allow developers “more time and more space to be creative”.

Industry Video Game Actors Pass Agreement With Studios for AI Security

The executive, however, sees generative AI as a positive for the games medium. She said the technology was “very seducing”, but there wasn't a way to incorporate it into game development workflows yet.

“If we can break the magic with AI it will help us be more innovative and more creative,” Coutaz said.

AI in Games

EA in the past has taken a positive view on AI and has shown willingness to explore the technology and its potential in the medium. The games industry in general has found resistance from creatives and consumers alike on the generative AI front, even as the technology has appealed to investors due to its potential cost-cutting benefits.

Battlefield Maker EA to Go Private in Record $55 Billion Leveraged Buyout

Towards the end of September, EA announced it was going private though a $55 billion leveraged buyout deal involving a consortium of investors consisting of private equity firm Silver Lake, Saudi Arabia's Public Investment Fund and Jared Kushner's Affinity Partners.

According to an FT report (paywalled) on the buyout, investors are betting that AI can help EA cut operating costs significantly and allow the group to manage the $20 billion debt committed by JPMorgan. People involved in the deal told FT that AI-based cost cuts would boost EA's profits significantly in the coming years.

Use of generative AI, however, has been a point of contention between creatives and large studios. Earlier this year, video game voice actors, represented by the actors' union SAG-AFTRA, reached a deal with video game studios with a focus on AI protections.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Battlefield 6, EA, Dice, Criterion, AI, Generative AI

Manas Mitul

Email Manas Mitul

In his time as a journalist, Manas Mitul has written on a wide spectrum of beats including politics, culture and sports. He enjoys reading, walking around in museums and rewatching films. Talk to Manas about football and tennis, but maybe don’t bring up his video game backlog. More

Amazon Diwali Sale 2025: The Ultimate Deals on Wireless Mics for Content Creators

Battlefield 6 Does Not Include Content Made by Generative AI, Says EA

AI in Games

Related Stories