Snapdeal Acquires MartMobi to Strengthen Mobility Platform for Sellers

E-commerce major Snapdeal has acquired Hyderabad-based mobile technology startup, MartMobi for an undisclosed amount, a move that will help the firm strengthen its mobility platform for merchant partners.

Founded by Pramod Nair and Satya Krishna Ganni, MartMobi creates mobile sites and apps for e-commerce stores, small and medium-sized businesses.

"We are focusing on mobile platform as about 75 percent of orders are coming from mobile-based devices. On the merchant side too, we are witnessing similar trends. The MartMobi team is a great addition as it will help strengthen the platform for sellers," Snapdeal co-founder and COO Rohit Bansal told PTI.

He, however, declined to comment on the deal size.

With over 150 clients, MartMobi enables seamless connectivity with the customers' existing back-end systems in addition to a real-time analytics engine to improve conversions and user engagement. Currently, it has a 15-member team.

Asked if MartMobi will continue to work as a separate entity, Bansal said: "We are still working on the roadmap ahead. But their expertise will definitely be integrated with our platform."

Snapdeal has been on an acquisition spree, beefing up its presence as it takes on players like Flipkart and Amazon in the burgeoning $3 billion Indian e-commerce industry.

This year alone, Snapdeal acquired payments and mobile recharge startup Freecharge in a cash-and-stock deal (estimated at $400-450 million) as well as picked up stakes in digital financial services platform RupeePower and logistics venture GoJavas.

Founded in 2010, Snapdeal has over 40 million registered users and around 150,000 business sellers.

The e-commerce firm, which raised about $1 billion (about Rs. 6,400 crores) last year, including $627 million (about Rs. 3,800 crores) from Japan's SoftBank, has been scouting for acquisitions in mobile technology and supply chain space.

Snapdeal co-founder Kunal Bahl has, in the past, indicated that the target companies would be across sizes, ranging from less than $1 million (about Rs. 6.4 crores) to $100 million (about Rs. 640 crores).

Snapdeal counts eBay, Temasek, Myriad, Tybourne, Blackrock and Premji Invest among its investors. Tata Sons Chairman Emeritus Ratan Tata also made an investment in the company.