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iPhone 17 Series Reportedly Witnessing Strong Demand, but the iPhone Air Lags Behind

iPhone 17 Series Reportedly Witnessing Strong Demand, but the iPhone Air Lags Behind

iPhone 17, iPhone 17 Pro, and the iPhone 17 Pro Max are said to be the popular Apple smartphones this year.

Written by Akash Dutta, Edited by Ketan Pratap | Updated: 3 October 2025 16:48 IST

iPhone 17 Series Reportedly Witnessing Strong Demand, but the iPhone Air Lags Behind

Morgan Stanley has reportedly predicted an increase in Apple’s stock prices

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Highlights

iPhone Air is said not to have attracted an equivalent consumer demand
The estimation is reportedly made based on shipping estimates
The iPhone Air this year has replaced the iPhone 16 Plus model

The iPhone 17 series is reportedly witnessing a “stronger than expected” demand from consumers, a report claimed on Thursday. Apple's latest flagship lineup comes with major improvements and design changes, and it appears to have appealed to the shoppers looking to upgrade their smartphones. However, the same cannot be said for the newest model introduced this year, the iPhone Air. As per the report, its reception in the market has been weaker than the rest of the models so far.

iPhone Air Is Reportedly the Least Popular iPhone This Year

According to a MacRumors report, the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max are witnessing a strong early demand from consumers. The information reportedly comes from a research note from an analyst at the Morgan Stanley investment bank.

Citing analyst Erik Woodring, the report claimed that the three abovementioned models have seen a demand “modestly stronger than we originally expected.” The analyst's comments were reportedly based on information sourced from Apple's supply chain and extended shipping estimates on Apple's online store.

iPhone 17 Pro Max Review: A Supercar Engine in Your Pocket

The note reportedly mentions that the demand for the three iPhone 17 models is likely to increase further, and the company could ask its supply chain to increase production to more than 90 million units. Currently, Apple is reportedly manufacturing between 84 and 86 million units.

Based on the bullish analysis, Morgan Stanley has reportedly increased the target price for Apple shares to $298 (roughly Rs. 26,457). However, the publication claims that other analysts differ with this estimate and believe the current stock price already reflects the strong growth. For the company to perform better, the market conditions need to be more favourable. As of writing this, Apple stocks were trading at $257.13 (roughly Rs. 22,800).

The report also claims that analysts have found the iPhone Air to be the worst performer in the lineup. The company's experiment with the slim form factor has reportedly not resonated with consumers, and its demand is said to be weak. However, it should be remembered that these assumptions are being made on the basis of shipping numbers, which could be affected by a number of variables.

iPhone 17

KEY SPECS
NEWS

Display 6.30-inch

Processor Apple A19

Front Camera 18-megapixel

Rear Camera 48-megapixel + 48-megapixel

RAM 8GB

Storage 256GB, 512GB

OS iOS 26

Resolution 1206x2622 pixels

More Apple mobiles Apple mobiles price in India

iPhone Air

KEY SPECS
NEWS

Display 6.50-inch

Processor Apple A19 Pro

Front Camera 18-megapixel

Rear Camera 48-megapixel

RAM 12GB

Storage 256GB, 512GB, 1TB

OS iOS 26

Resolution 1260x2736 pixels

More Apple mobiles Apple mobiles price in India

iPhone 17 Pro

KEY SPECS
NEWS

Display 6.30-inch

Processor Apple A19 Pro

Front Camera 18-megapixel

Rear Camera 48-megapixel + 48-megapixel + 48-megapixel

RAM 12GB

Storage 256GB, 512GB, 1TB

OS iOS 26

Resolution 1206x2622 pixels

More Apple mobiles Apple mobiles price in India

iPhone 17 Pro Max

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
The boldest redesign since the iPhone X
Bright and stunning display
A19 Pro under the hood guarantees excellent performance
Massive camera upgrade
Video quality gets a much-needed bump
Centre Stage camera at the front changes selfie game on iPhones forever
Improved charging speed

Bad
Aluminium body picks up scratches
Expensive
Heavier than the 16 Pro Max

Read detailed Apple iPhone 17 Pro Max review

Display 6.90-inch

Processor Apple A19 Pro

Front Camera 18-megapixel

Rear Camera 48-megapixel + 48-megapixel + 48-megapixel

RAM 12GB

Storage 256GB, 512GB, 1TB, 2TB

OS iOS 26

Resolution 1320x2868 pixels

More Apple mobiles Apple mobiles price in India

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Further reading: iPhone 17, iPhone 17 Pro, iPhone Air, iPhone 17 Pro Max, Apple

Akash Dutta Email Akash Dutta

Akash Dutta is a Chief Sub Editor at Gadgets 360. He is particularly interested in the social impact of technological developments and loves reading about emerging fields such as AI, metaverse, and fediverse. In his free time, he can be seen supporting his favourite football club - Chelsea, watching movies and anime, and sharing passionate opinions on food. More