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Vivo Reportedly Eyes Vlogging Camera, Broader Imaging Ecosystem Following Vivo X300 Ultra Launch

Vivo Reportedly Eyes Vlogging Camera, Broader Imaging Ecosystem Following Vivo X300 Ultra Launch

In addition to new hardware, Vivo is also looking to expand its ecosystem of camera accessories, officials teased.

Written by Shaurya Tomer, Edited by David Delima | Updated: 14 April 2026 13:03 IST

Vivo Reportedly Eyes Vlogging Camera, Broader Imaging Ecosystem Following Vivo X300 Ultra Launch

The Vivo X300 Ultra pictured inside a SmallRig cage with a new Zeiss Extender Kit

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Highlights

Vivo is said to be developing a dedicated, compact vlogging camera
It is also working to standardize accessory mounts across product line
Executives outlined an expansive roadmap built on the new X300 Ultra

Vivo is said to be eyeing an expansion in mobile imaging beyond the conventional smartphone camera. Following the launch of the Vivo X300 Ultra at the company's recent spring launch event, senior executives shared more in-depth insights into the philosophy and technology behind its latest flagship. An expansive roadmap was also outlined, which builds upon the Vivo X300 Ultra's imaging capabilities but also looks at new device form factors and accessories that could address real-world needs.

Vivo Eyes Vlogging Camera, Expanded Imaging Ecosystem

During the interaction, Vivo executives Huang Tao and Han Boxiao indicated that the company is exploring a dedicated device for self-recording (via CNMO). This is likely aimed at vloggers and creators, and the executives reportedly acknowledged that while rear cameras of phones like the new X300 Ultra are highly capable, users often rely on action cameras or external gear for self-shooting.

For this, Vivo is said to be developing a compact solution with built-in stabilisation, expected to launch alongside the next-generation X-series in Q3, which could resemble a pocket-sized gimbal camera. While details remain under wraps, the product is expected to rival action cameras like the DJI Osmo Pocket 4, which is set to launch globally this week.

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In addition to new hardware, Vivo is also looking to expand its ecosystem of camera accessories, officials teased. In China, the company offers external telephoto extender modules such as the G2 and G2 Ultra for the X300 Ultra, which are aimed at improving long-range photography.

Vivo is said to be working towards standardising the mounting system for such accessories, in the long term. In theory, this would allow them to work across more models in Vivo's lineup. To begin with, Vivo is considering extending this support to its S series, possibly starting with the upcoming Vivo S60 series, which is expected to launch in China later this year.

However, the company emphasised that such expansion will depend on maintaining consistent image quality. Vivo also reiterated that its product decisions are guided by real user needs instead of marketing trends. This approach, the company said, has helped its Ultra series gain traction despite its experimental and ambitious direction in mobile imaging.

Vivo X300 Ultra

KEY SPECS
NEWS

Display 6.82-inch

Processor Snapdragon 8 Elite Gen 5

Front Camera 50-megapixel

Rear Camera 200-megapixel + 50-megapixel + 200-megapixel

RAM 12GB

Storage 256GB

Battery Capacity 6600mAh

OS Android 16

Resolution 1440x3168 pixels

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Further reading: Vivo, Vivo X300 Ultra

Shaurya Tomer

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Shaurya Tomer is a Sub Editor at Gadgets 360 with 2 years of experience across a diverse spectrum of topics. With a particular focus on smartphones, gadgets and the ever-evolving landscape of artificial intelligence (AI), he often likes to explore the industry's intricacies and innovations – whether dissecting the latest smartphone release or exploring the ethical implications of AI advancements. In his free time, he often embarks on impromptu road trips to unwind, recharge, and ...More