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Xiaomi Claims Record Performance in Mid Premium Smartphone Segment in India

Xiaomi Claims Record Performance in Mid-Premium Smartphone Segment in India

Xiaomi said between February and April, the company posted a 212 percent year-on-year performance in the mid-premium segment.

Written by Akash Dutta, Edited by Ketan Pratap | Updated: 5 May 2026 15:16 IST

Xiaomi Claims Record Performance in Mid-Premium Smartphone Segment in India

Xiaomi defines the mid-premium segment as between Rs. 35,000 and Rs. 50,000

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Highlights

The performance numbers are from Xiaomi’s internal data
Xiaomi strategically shifted from volume to value last year
The company’s latest offering in the segment is Redmi Note 15 Pro+

Xiaomi, on Monday, announced that it has achieved a major milestone in India. As per the Chinese consumer tech giant, the company (inclusive of both Xiaomi and Redmi brands) had posted a record 212 percent year-on-year (YoY) performance in the mid-premum smartphone segment during the previous three months. The Chinese brand also highlighted that the number marks 2X growth in the segment, following Xiaomi's strategic shift from volume to value when it comes to phone launches. The company did not share actual numbers or comparative numbers from the previous year.

Xiaomi Claims Record Performance in the Mid-Premium Segment

In a press note, the Chinese tech giant revealed its latest milestone. The company claimed it recorded a 212 percent YoY performance in the mid-premium segment in India, based on internal data. The milestone is said to have been reached between February and April 2026. Additionally, it is said to be more than twice the increase when compared to the same period in the previous year. Notably, the company defines the mid-premium segment as between Rs. 35,000 and Rs. 50,000.

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Xiaomi attributed the record high performance to its strategic shift from volume to value. Last year, the smartphone manufacturer took a more thoughtful approach to its smartphone launches, prioritising the value it offers to the end consumers over flooding the market with a large number of devices.

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“This milestone reflects Xiaomi's growing traction in the mid-premium segment across product lines, at a time when the broader smartphone market continues to see a more measured pace of growth. Demand is increasingly shifting from spec-driven decision-making to experience-driven devices, reflecting evolving consumer expectations,” the company said.

According to Counterpoint Research, Xiaomi recorded double-digit growth in the Rs. 10,000 to Rs. 20,000 segment in Q1 2026. Notably, the brand secured fourth position in India's smartphone market with a share of 7.9 percent. The number includes the sub-brand Poco.

Xiaomi's latest smartphone in the mid-premium segment is the Redmi Note 15 Pro+ 5G, which was launched in January. It features a 6.83-inch AMOLED screen with 1.5K resolution and 120Hz refresh rate. Under the hood, it is equipped with the Snapdragon 7s Gen 4 SoC, paired with up to 12GB of RAM and 512GB of internal storage.

The smartphone sports a dual rear camera setup with a 200-megapixel primary sensor with OIS and an 8-megapixel ultra-wide-angle lens. On the front, it carries a 32-megapixel camera for selfies and video calls. It is backed by a 6,500mAh battery along with 100W wired charging support.

Redmi Note 15 Pro+ 5G

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Premium Design
Bright AMOLED display
Decent day-to-day performance
Good daylight camera performance
Good Battery Life

Bad
No telephoto camera
Ships with Android 15
Bloatware

Read detailed Xiaomi Redmi Note 15 Pro+ 5G review

Display 6.83-inch

Front Camera 32-megapixel

Rear Camera 200-megapixel + 8-megapixel

RAM 8GB, 12GB

Storage 256GB, 512GB

Battery Capacity 6500mAh

OS Android 15

Resolution 1280x2772 pixels

More Xiaomi mobiles Xiaomi mobiles price in India

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Further reading: Xiaomi, Redmi, Redmi Note 15 Pro Plus, India

Akash Dutta Email Akash Dutta

Akash Dutta is a Chief Sub Editor at Gadgets 360. He is particularly interested in the social impact of technological developments and loves reading about emerging fields such as AI, metaverse, and fediverse. In his free time, he can be seen supporting his favourite football club - Chelsea, watching movies and anime, and sharing passionate opinions on food. More