Truecaller Priority Aims to Help E-Commerce Firms Complete Their Deliveries

Mobile communication app Truecaller on Tuesday launched 'Truecaller Priority' to aid last mile delivery in the e-commerce space. Truecaller says the new feature is available for all Android and iOS users.

Launched in partnership with EKART, the supply chain arm of Flipkart, the new feature will also provide contextual details on calls from Truecaller partners, such as letting users know when their package is about to reach them. Truecaller Priority will help EKART complete more deliveries through increased call completion and pick-up rate by boosting their efficiency.

Truecaller says the app will now be able to show all logistics related calls made by EKART clients such as Flipkart, Myntra, Jabong, Yepme, Paytm, Voonik, Hopscotch, and Healthkart. It adds that any company can join the Truecaller Priority service for free, as long as it agrees to Truecaller's "demands on not spamming users", and to only make important calls.  

"Our mission at Truecaller is to build great communication products which are safe and efficient. With the launch of “Truecaller Priority”, EKART will ensure that users will only get relevant logistics calls from them. The expectation of receiving your delivery on time is very important for any user, and more so for the e-commerce companies, which is their core brand and service promise as well. We believe this is a game changing experience to this industry as a whole." said Nami Zarringhalam, co-founder & CSO at Truecaller.

Neeraj Aggarwal, Head-Supply Chain Operations at EKART, said, "Given the huge volume of shipments on a daily basis, we are often faced with challenges in connecting with our customers. The partnership with Truecaller will help us circumvent these barriers, without being mistaken for a spam call. We are a technology company known for our India centric innovations. With this association, we hope to bring in a radical addition to our customer outreach initiatives."

Written with inputs from IANS