• Home
  • Apps
  • Apps News
  • WhatsApp Business Now Lets Users Search, Chat and Shop Products on the App

WhatsApp Business Now Lets Users Search, Chat and Shop Products on the App

WhatsApp earlier rolled out Polls feature along with 'Communities' for group conversations on both Android and iOS interfaces.

WhatsApp Business Now Lets Users Search, Chat and Shop Products on the App

Photo Credit: Unsplash

WhatsApp Business' new feature works similarly to the JioMart Shopping experience

Highlights
  • WhatsApp has made it easy to contact businesses and shop products
  • WhatsApp users can now browse businesses by category or contact
  • The new feature is rolling out in Brazil, Colombia, Indonesia, Mexico

WhatsApp, a Meta-owned instant messaging app, has rolled out yet another new feature for Business profile users. This feature will let users search for businesses on the platform as well as chat with them, along with an option to even shop products. WhatsApp Business users will be able to browse businesses depending on the category — such as banking, travel — or search them by their name using this update. However, it is currently limited to select countries including Brazil, Colombia, Indonesia, Mexico, and the UK.

In a blog post shared on the online page, WhatsApp shared that the new feature will help users on Business profile to easily contact businesses using the messaging app instead of saving their phone numbers into contacts or searching for the details on business websites. Currently, the ability to search for a business is rolling out to Brazil, Colombia, Indonesia, Mexico, and the UK. Users in these countries can use WhatsApp Business Platform to find contact details of other businesses.

In addition, users will also be able to shop directly using WhatsApp instead of visiting a website. The instant messaging platform has collaborated with various payment partners to let users shop products directly from the app itself. The feature works similarly to the JioMart Shopping experience introduced in India a few months back. Now, it is being expanded to more countries. As shared by WhatsApp, the feature is safe and will preserve the privacy of users.

Additionally, people will also be able to make a secure payment right from a chat using their credit or debit card details. “This seamless checkout experience will be a game-changer for people and businesses looking to buy and sell on WhatsApp without having to go to a website, open another app or pay in person,” it said.

Meanwhile, WhatsApp earlier rolled out Polls feature along with 'Communities' for group conversations on both Android and iOS interfaces. Like other features on the app, WhatsApp Polls will also be protected by end-to-end encryption. WhatsApp has also introduced one-tap video calling for up to 32 people and doubled the participant limit for groups. 


Apple launched the iPad Pro (2022) and the iPad (2022) alongside the new Apple TV this week. We discuss the company's latest products, along with our review of the iPhone 14 Pro on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
Affiliate links may be automatically generated - see our ethics statement for details.
Comments

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.

Further reading: WhatsApp, Meta
Himani Jha
Himani Jha is a Sub Editor at Gadgets 360, writing on technology news related to smartphones, laptops, earphones, and other popular categories. She has been writing for two years, and loves to explore new tech. When not tinkering with the coolest smartphones, you will find her vibing to evergreen songs and sipping on great coffee. Reach out to her at HimaniJ@ndtv.com. More
Draft Digital Personal Data Protection Bill Lets Easy Cross-Border Data Transfer, to Act as Relief for Big Tech
FTX Founder Sam Bankman-Fried's Public Remarks Pose Challenge for His Lawyers
Featured video of the day
Snapdragon 8 Gen 2 Chipset: Everything You Need to Know
Share on Facebook Tweet Snapchat Share Reddit Comment google-newsGoogle News
 
 

Advertisement

Follow Us

Advertisement

© Copyright Red Pixels Ventures Limited 2022. All rights reserved.