Founded in a garage in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple began as a personal computer pioneer that today makes everything from laptops to portable media players. Headquartered in Cupertino, California, the consumer electronics giant entered the smartphone market with the iPhone in 2007, and the tablet market with the iPad in 2010, and the smartwatch market with the Apple Watch in 2014.
iPhone 17
Lara Croft and the Guardian of Light
Apple iPhone 16e
Apple Watch Series 10 GPS+Cellular
The tyranny of choice is a logic-based concept that suggests having options allows people to select precisely what makes them happiest. However, studies show that the paradox of abundant choice often leads to misery, causing decision paralysis and potentially reducing consumer satisfaction. Apple's annual iPhone launch has historically been a significant contributor to this fatigue in the world of technology, with four models that felt subtly differentiated. However, things have fundamentally shifted with the iPhone 17 series, and Apple finally looks to have mastered the art of segmentation. There's now an iPhone for everyone, yet only one seems the most sensible choice for the many. And surprisingly, it is neither the high-end Pro models nor the new iPhone Air.
There's no shortage of single-player action-adventure games with a particular focus on puzzle solving and exploration today. PlayStation's Uncharted series set the gold standard for adventure games, whether it was Nathan Drake battling his way to El Dorado, the fabled ‘city of gold', or exploring the mythical city of Shambhala. Respawn's Star Wars Jedi series built upon adventure as a storytelling device and exploration as a gameplay mechanic. And Xbox's Indiana Jones and the Great Circle brought the formula back to the original adventurer who inspired it all. These games offer a balance of fun mechanics, engaging storylines, and interesting characters.
On the Android side of things, picking a phone is an extremely complicated decision. Unless you are brand-loyal, there are tonnes of features to be accounted for before one arrives at a decision. And this is because they come in all shapes and sizes, with varying hardware configurations and even different software experiences, even though they are all based on Google's Android. On the iOS side of things, well… not so much.
10th-anniversary product! Yes, the Apple Watch series has existed for a decade, and the Apple Watch Series 10 smartwatch is a special product. At least, this is what the rumour mills claimed before the company's September launch event. Well, it's finally here, and I have been living with the Apple Watch Series 10 for almost two weeks now, and no, it's not entirely different from what we expect from Apple.
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