Founded back in 1969 as Samsung Electric Industries, Suwon, South Korea-headquartered Samsung Electronics today makes everything from televisions to semiconductors. It released its first Android smartphone in 2009, and can be credited with the launch of the first Android tablet back in 2010. The company is among the biggest players in the smartphone market in the world. It has recently developed smartphones running Tizen OS, as an alternative to its Android-based smartphones.
Google Pixel 10 Pro Fold
Samsung Galaxy S25 FE
Samsung Galaxy Watch 8 (44mm)
Samsung Galaxy M36 5G
It has been a while since foldables took centre stage as the most premium devices in any smartphone brand's lineup of products. Apple has yet to showcase its first foldable (which it has been working on for a while), a move that is expected to give a boost to this smartphone segment that seems stuck in the doldrums when it comes to consumer adoption. At the same time, there is a new breed of foldable by Huawei that was launched in China last year, but went global this year. The “tri-folds” as they are currently referred to, are indeed what everyone dreamt foldables would be. A smartphone-sized device that, like something out of Westworld, would open up into a full-sized rectangular tablet serving two use cases.
Samsung's FE or 'Fan Edition' models are usually the popular choice among consumers for various reasons. While they do not command the premium price of a flagship, they bear a striking resemblance to the top-of-the-line Galaxy S series models and are not too far off in terms of features and specifications. Like previous iterations, the new Samsung Galaxy S25 FE sits between the most expensive A-series handset and the entry-level flagship S-series model, the Galaxy A56 5G and Galaxy S25, respectively.
Samsung is one of the few smartphone manufacturers in India that regularly introduces its new generation of smartwatches. The Galaxy Watch series has been synonymous with blending a premium design with a plethora of features. This year, the company outdid itself with its latest Samsung Galaxy Watch 8 series. Although the Galaxy Watch 8 Classic is more premium, the Galaxy Watch 8 is the no-nonsense sibling built for everyday wear and tear. The latest wearable from the brand brings a bolder design, thoughtful health features, and a smooth user interface.
In India's rather competitive budget smartphone segment, smartphone brands constantly strive to offer more value. Year on year, manufacturers attempt to introduce at least one new feature that may make headlines, but more often than not, they end up adding value. Indeed, only a few of these budget offerings come close to delivering the experience they promise on paper. The Galaxy M35 was Samsung's robust budget offering, which aimed to deliver the basics. It stood out mainly because it delivered on some fronts in spite of its humble processor. However, unlike the Galaxy M35, Samsung's new Galaxy M36 offers a brand-new design, but instead of adding new features, it ends up cutting down a few.
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