Samsung

Samsung is a well-known brand in the Indian market. It is one of the top global brands, often taking pride in displaying innovation, especially with its Galaxy Z Fold range. While its S series is demarcated for the flagship handsets, usually costing above Rs. 80,000, the Galaxy A lineup is where the real opportunity exists. With no clear segmentation, the Galaxy A series offers phones in the Rs. 11,000 budget range, while also retailing models at above Rs. 55,000, entering the mid-premium pricing. This makes the lineup the most diverse in the company's portfolio.

Samsung is a well-known brand in the Indian market and one of the top global brands, often taking pride in displaying innovation, especially with its Galaxy Z Fold range. While its S series is demarcated for the flagship handsets, usually costing above Rs. 80,000, the Galaxy A lineup is where the real opportunity exists. With no clear segmentation, the Galaxy A series offers phones in the Rs. 11,000 budget range, while also retailing models at above Rs. 55,000, entering the mid-premium pricing. This makes the lineup the most diverse in the company's portfolio.

The premium truly wireless earbuds category has been a space where we have seen top-of-the-line audio brands and smartphone brands facing off in a tough battle. One brand trying to hold a lead position in this category is Samsung. The company has been quite consistent with its premium offering with the Galaxy Buds Pro series.