Vivo

With the X300 Ultra, Vivo debuts the Ultra series in India. It is among the company's most advanced imaging smartphones with a camera-first flagship philosophy. The smartphone isn't just versatile in the camera department; it's versatile across the board. To enhance functionality, Vivo has also included a telephoto extender kit, making it suitable for long-range mobile imaging, whether for wildlife, concerts, or distant subjects. Of course, ZEISS camera capabilities are part of the package by default, and by now, I can't imagine a premium Vivo smartphone without the collaboration. At the core of the X300 Ultra is Qualcomm's best-in-class Snapdragon 8 Elite Gen 5 Mobile Platform, along with everything else designed with attention to detail.

With the X300 Ultra, Vivo debuts the Ultra series in India. It is among the company's most advanced imaging smartphones with a camera-first flagship philosophy. The smartphone isn't just versatile in the camera department; it's versatile across the board. To enhance functionality, Vivo has also included a telephoto extender kit, making it suitable for long-range mobile imaging, whether for wildlife, concerts, or distant subjects. Of course, ZEISS camera capabilities are part of the package by default, and by now, I can't imagine a premium Vivo smartphone without the collaboration. At the core of the X300 Ultra is Qualcomm's best-in-class Snapdragon 8 Elite Gen 5 Mobile Platform, along with everything else designed with attention to detail.

The Vivo X200 FE was a great offering at a starting price of Rs. 54,999. The phone offered a good balance of smart design, capable performance and imaging, making it an easy pick at the lower end of India's premium smartphone segment. This year, things have changed quite a bit. The new Vivo X300 FE is priced at a substantially higher Rs. 79,999. The price tag is a bit hard to digest, given that Vivo's X300 is priced from Rs. 75,999 in India. That said, this new FE does have a new trick up its sleeve. Like the more expensive X300, X300 Pro and X300 Ultra, it also gets the optional telephoto extender lens system. There's a brand-new design and a more powerful processor as well. But the price of the optional lens, combined with its ramped-up price tag, will leave buyers confused at best.