Vivo

When Vivo launched the X200 Pro last year, it featured stellar cameras that earned it a nomination in the best smartphone category at various tech awards, including our in-house NDTV Gadgets 360 Awards 2025 edition. Now, when you already have a terrific device, how do you surpass it? Vivo might have just pulled it off with the latest X300 Pro.

In a market where big-sized smartphones have taken over, Vivo is trying to bring back the compact flagships with its latest X300. The company's newest smartphone aims to address three crucial factors: a compact design, a flagship-grade camera, and top-notch performance. With the new Vivo X300, the brand is not simply offering a mini replica of its big Pro models, but a smartphone that delivers no-nonsense performance alongside a premium design. The handset comes with a price tag of Rs. 75,999 for the 12GB RAM and 256GB option; the 12GB RAM + 512GB model is priced at Rs. 81,999, while the 16GB RAM and 512GB model is priced at Rs. 85,999.

Vivo's recent smartphone models, including the recent X and V-series handsets, have proven that you don't need a professional camera to take amazing photos. An equal credit for this also goes to Zeiss, whose partnership continues to be fruitful for the China-based company. However, its smartphones below the Rs. 30,000 mark, such as the recently launched Vivo V60e, do not receive this privilege. So, does the handset deliver on its USP and make a sensible purchase in this highly competitive price bracket?