Android, Apple extend smartphone dominance, account for 91 percent Q4 global shipments

Advertisement
By Agence France-Presse | Updated: 15 February 2013 10:15 IST
Android-powered smartphones and Apple's rival iPhone have extended their near duopoly with a whopping 91 percent of the global market in the fourth quarter, a survey showed Thursday.

Google's Android system was used on 70.1 percent of smartphones shipped in the quarter, while Apple held 21 percent, according to research firm IDC.

"The dominance of Android and Apple reached a new watermark in the fourth quarter," said IDC analyst Ramon Llamas.

Advertisement

Over the full year, this gave the two platforms 87.6 percent of the world smartphone market, and underlined the challenge facing smaller players in trying to break their dominance.

Llamas said Android benefitted from "a broad selection of smartphones, and an equally deep list of smartphone vendor partners" while Apple got traction from its new iPhone 5 and lower prices on its older models.

Advertisement

IDC said the global market for smartphones grew 46 percent last year with 722 million units shipped some 227 million of them in the fourth quarter alone.

The report highlighted the tough task for other smartphone vendors, including BlackBerry and those using the Microsoft Windows Phone platform.

Advertisement

BlackBerry remained the number three platform but its market share slid to just 3.2 percent in the fourth quarter, and 4.5 percent for the year. That compared with 10.3 percent for 2011.

The Windows Phone platform grew some 150 percent year-over-year in the fourth quarter, helped by the introduction of the Windows Phone 8 platform and new models from Nokia and HTC.

Advertisement

But the platform accounted for just 2.6 percent of the market in the fourth quarter.

"With the recent introductions of two new smartphone platforms we expect some ground to be made by the new entrants over the coming years," said Ryan Reith, another IDC analyst.

"There is no question the road ahead is uphill for both Microsoft and BlackBerry, but history shows us consumers are open to change.

Platform diversity is something not only the consumers have asked for, but also the operators."

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Advertisement

Related Stories

Popular Mobile Brands
  1. AI-Driven Global Memory Shortage Might Not End Until 2030
  2. Dell 15 Refreshed With Up to Intel Core Ultra 7, 15.6-Inch Display
  3. OnePlus Ace 6 Ultra, New Gaming Controller Will Launch on This Date
  4. Apple WWDC 2026 Artwork Teases New Siri Interface, AI Features in iOS 27
  5. Huawei Watch Fit 5 Series Debuts With AMOLED Displays, HarmonyOS: See Price
  6. Adobe Introduces Agentic Platform CX Enterprise at Adobe Summit 2026
  7. Huawei Pura 90 Series Launches in China With These Specifications
  1. Adobe Introduces CX Enterprise, an Agentic AI Platform to Automate Customer Experience for Businesses
  2. Infinix GT 50 Pro Global Launch Date Announced; Will Debut With Liquid Cooling, Pressure-Sensitive Triggers
  3. Huawei Watch Fit 5, Watch Fit 5 Pro Launched With AMOLED Screens, HarmonyOS and Up to 10 Days Battery Life
  4. Apple Withholds Data in India Antitrust Case, CCI Sets Final Hearing
  5. Anthropic Introduces Claude Design, an AI Tool to Generate Visual Prototypes and Pitch Decks
  6. Nee Forever OTT Release Date: When and Where to Watch This Tamil Romantic Drama Online?
  7. Huawei Pura 90 Pro Max Launched With 200-Megapixel Telephoto Camera Alongside Huawei Pura 90, Pura 90 Pro
  8. Nukkad Naatak OTT Release Date: When and Where to Watch This Social Drama Online?
  9. Huawei Pura X Max Launched as Company’s First Wide Foldable With 5,300mAh Battery: Price, Features
  10. Poco C81, Poco C81x India Launch Date Revealed Along With Design and Key Specifications
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.