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Google Pixel 10 Pro Ad Takes Aim at Apple's iPhone 17 Pro Over 'Inspired' Photo Editing, Call Screening Features

Google Pixel 10 Pro Ad Takes Aim at Apple's iPhone 17 Pro Over 'Inspired' Photo Editing, Call Screening Features

Google’s Best Phone Forever ad campaign shows iPhone and Pixel models having a conversation.

Written by Dhruv Raghav, Edited by David Delima | Updated: 20 November 2025 13:48 IST

Google Pixel 10 Pro Ad Takes Aim at Apple's iPhone 17 Pro Over 'Inspired' Photo Editing, Call Screening Features

Photo Credit: Google

Google Pixel 10 Pro was launched globally in August

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Highlights

Pixel 10 Pro and iPhone 17 Pro are Google and Apple's flagship phones
Google launched the Pixel 10 series in August
Apple's iPhone 17 Pro lineup was unveiled in September

Google, in its latest Best Phones Forever ad, has taken aim at Apple's iOS 26 software for the iPhone, claiming that the Cupertino tech giant's Call Screening and AI-enabled photo editing functionalities were “inspired” by the Mountain View company's features. The ad shows the Google Pixel 10 Pro and iPhone 17 Pro having a conversation and eventually breaking into a song. iPhone 17 Pro is shown saying that it “changed for good” because of the Google Pixel 10 Pro. However, this is not the first time Google has mocked the iPhone maker in an ad.

Google's Ad Campaign Touts Pixel Phone Features

In an ad posted on Wednesday, as part of the Best Phones Forever campaign, Google seemingly mocked Apple for getting “inspired” by features that were first introduced on the Pixel handsets. The ad shows a conversation between the recently launched iPhone 17 Pro and the Google Pixel 10 Pro, where Apple's flagship is thanking the Pixel model for inspiring the call screening and photo editor, along with an AI-powered voice assistant that can have “real conversations”.

The rivals pour their processors out in the dramatic conclusion to an epic friendship. #BestPhonesForever pic.twitter.com/5KTi1moXTr
— Made by Google (@madebygoogle) November 19, 2025

Ironically, the ad appears to be inspired by the movie Wicked: For Good, starring Cynthia Erivo and Ariana Grande. In the video, the Google Pixel 10 Pro appears to be a witch, played by Cynthia Erivo in the movie, while the iPhone 17 Pro is shown as a fairy, played by Ariana Grande in the live-action film.

As previously mentioned, this is not the first time that the Mountain View-based company has taken aim at Apple. In September, the company posted a video on YouTube titled Generation Gap. In the ad, an iPhone model was shown asking a Pixel 10 Pro about teaching chickens to sing. To which, Google's handset replied that the video was generated using Google's Gemini AI.

Similarly, in June, the company uploaded its “Responding to MORE Rumors” ad as part of the Best Phones Forever campaign. The video claimed that users have been saying that Apple has been copying Google. An example cited in the ad said that the Live Translation for Text Messages feature that Apple recently announced was rolled out by Google “four years ago”.

Presently, Google's Best Phones Forever playlist on YouTube has about 32 videos, and it also includes several YouTube Shorts.

Google Pixel 10 Pro

KEY SPECS
NEWS

Display 6.30-inch

Front Camera 42-megapixel

Rear Camera 50-megapixel + 48-megapixel + 48-megapixel

RAM 16GB

Storage 256GB

Battery Capacity 4870mAh

OS Android 16

Resolution 1280x2856 pixels

More Google mobiles Google mobiles price in India

iPhone 17 Pro

KEY SPECS
NEWS

Display 6.30-inch

Processor Apple A19 Pro

Front Camera 18-megapixel

Rear Camera 48-megapixel + 48-megapixel + 48-megapixel

RAM 12GB

Storage 256GB, 512GB, 1TB

OS iOS 26

Resolution 1206x2622 pixels

More Apple mobiles Apple mobiles price in India

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Further reading: Google Pixel 10 Pro, Google Pixel 10 Pro ad, Best Phones Forever, iPhone 17 Pro, Google, Apple

Dhruv Raghav

Email Dhruv Raghav

Dhruv Raghav is currently working as a Senior Sub Editor at Gadgets360. He has previously covered the North American financial markets as a Headline News Correspondent for a major news agency. After taking a sabbatical to prepare for the Civil Services examination, he returned to journalism to cover tech policy, with a special focus on AI laws and online gaming regulation. Now, he is back in Gadgets360 to write features and edit stories. To unwind, he likes to spend time with his PS5, listening ...More