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Samsung Galaxy S26 Ultra Tipped to Cost Less Than Predecessor; Galaxy S26, Galaxy S26+ Price Hike Unlikely

Samsung Galaxy S26 Ultra Tipped to Cost Less Than Predecessor; Galaxy S26, Galaxy S26+ Price Hike Unlikely

Samsung may “eat” the rising cost of memory components to maintain the Galaxy S26 series’ pricing.

Written by Shaurya Tomer, Edited by Ketan Pratap | Updated: 29 January 2026 09:00 IST

Samsung Galaxy S26 Ultra Tipped to Cost Less Than Predecessor; Galaxy S26, Galaxy S26+ Price Hike Unlikely

Photo Credit: Samsung

Samsung Galaxy S26 series is expected to succeed this year's Galaxy S25 lineup (pictured)

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Highlights

The Galaxy S26 Ultra may cost EUR 100 less than Galaxy S25 Ultra
Galaxy S26 and Galaxy S26+ prices are tipped to remain unchanged
Samsung may absorb higher memory costs to maintain pricing

The Samsung Galaxy S26 series is rumoured to be launched in India and the global markets next month. Pricing for all models in the South Korean tech conglomerate's purported flagship lineup has now been leaked. According to a tipster, the Samsung Galaxy S26 Ultra could be priced lower than its predecessor. Meanwhile, the Galaxy S26 and Galaxy S26+ are unlikely to receive a price hike and may cost the same as the Galaxy S25 and Galaxy S25+ models.

Samsung Galaxy S26 Series Price Leak

According to tipster Roland Quandt's claims on the microblogging platform Bluesky Social, the Samsung Galaxy S26 Ultra will be EUR 100 (roughly Rs. 11,000) lower than the Galaxy S25 Ultra. This price change is expected to apply to both the 256GB and 512GB storage variants of the purported handset, and is based on the retail data of a country that isn't based on the EU.

S26: base models are pretty much the same price as last year, except for Ultra, which is ~100 Euro cheaper for 256 and 512GB S26U 1TB is the same as last year prices are changing in different ways. overall Samsung is "eating" the higher mem cost in most cases !no free preorder upgrades expected
— Roland Quandt (@rquandt.bsky.social) January 28, 2026 at 7:21 PM

For context, the Samsung Galaxy S25 Ultra currently retails in Europe at a starting price of EUR 1,469 (roughly Rs. 1,62,000). This means the purported Galaxy S26 Ultra could be priced around EUR 1,369 (roughly Rs. 1,51,000).

The top-end 1TB variant of the Samsung flagship, however, is expected to cost the same as its predecessor, which is EUR 1,849 (roughly Rs. 2,04,000).

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Moving on, the Samsung Galaxy S26 and Galaxy S26+ prices could remain the same, the tipster claims. The Galaxy S25 and Galaxy S25+, notably, currently retail in Europe at a starting price of EUR 919 (roughly Rs. 1,01,000) and EUR 1,159 (roughly Rs. 1,28,000), respectively, for the base 256GB storage configuration.

Apart from this, the tech giant is expected to again offer free storage upgrades on Galaxy S26 series pre-orders. As per the tipster, Samsung may “eat” the rising cost of memory components in order to maintain the Galaxy S26 series' pricing.

According to previous reports, the purported Samsung Galaxy S26 series will be launched in the global markets on February 25. The handsets are expected to go on sale beginning March 11.

Samsung Galaxy S25

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Compact and excellent aesthetics
Top-notch display
AI features loaded
One UI 7 brings nice updates
Decent cameras

Bad
25W fast-charging limit
Expensive (base price)

Read detailed Samsung Galaxy S25 review

Display 6.20-inch

Processor Snapdragon 8 Elite

Front Camera 12-megapixel

Rear Camera 50-megapixel + 12-megapixel + 10-megapixel

RAM 12GB

Storage 128GB, 256GB, 512GB

Battery Capacity 4000mAh

OS Android 15

Resolution 1080x2340 pixels

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Samsung Galaxy S25+

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Solid build and aesthetics
Excellent performance
Fantastic cameras
One UI 7 and extended software support
Powerful speakers

Bad
Expensive (base price)
Not a huge upgrade over S24+

Read detailed Samsung Galaxy S25+ review

Display 6.70-inch

Processor Snapdragon 8 Elite

Front Camera 12-megapixel

Rear Camera 50-megapixel + 12-megapixel + 10-megapixel

RAM 12GB

Storage 256GB, 512GB

Battery Capacity 4900mAh

OS Android 15

Resolution 1440x3120 pixels

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Samsung Galaxy S25 Ultra

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
New design is for the better
Cameras deliver consistent performance
Good battery life
Excellent performance
Smooth UI

Bad
S-Pen is a downgrade
No Dolby Vision support
Low light camera performance is lacking
Slow charging

Read detailed Samsung Galaxy S25 Ultra review

Display 6.90-inch

Processor Snapdragon 8 Elite

Front Camera 12-megapixel

Rear Camera 200-megapixel + 50-megapixel + 50-megapixel + 10-megapixel

RAM 12GB, 16GB

Storage 256GB, 512GB, 1TB

Battery Capacity 5000mAh

OS Android 15

Resolution 1400x3120 pixels

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Further reading: Samsung Galaxy S26, Samsung Galaxy S26 Price, Samsung Galaxy S26 Plus Price, Samsung Galaxy S26 Ultra Price, Samsung Galaxy S26 launch date, Samsung Galaxy S26 Plus, Samsung Galaxy S26 Ultra, Samsung

Shaurya Tomer

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Shaurya Tomer is a Sub Editor at Gadgets 360 with 2 years of experience across a diverse spectrum of topics. With a particular focus on smartphones, gadgets and the ever-evolving landscape of artificial intelligence (AI), he often likes to explore the industry's intricacies and innovations – whether dissecting the latest smartphone release or exploring the ethical implications of AI advancements. In his free time, he often embarks on impromptu road trips to unwind, recharge, and ...More