Home
Mobiles
Mobiles News
iPhone 17 Launch Date Announced: What to Expect From Apple’s 'Awe Dropping’ Event on September 9

iPhone 17 Launch Date Announced: What to Expect From Apple’s 'Awe Dropping’ Event on September 9

Here's everything that could be announced at Apple’s ‘Awe Dropping’ event on September 9.

Written by Shaurya Tomer, Edited by Ketan Pratap | Updated: 27 August 2025 09:15 IST

iPhone 17 Launch Date Announced: What to Expect From Apple’s 'Awe Dropping’ Event on September 9

Apple launched the iPhone 16 Pro Max (pictured) on September 9, 2024

Click Here to Add Gadgets360 As A Trusted Source

Highlights

iPhone 17 Air could be the thinnest and lightest iPhone to date
Apple Watch Series 11, Watch Ultra 3 could also be announced
New TechWoven MagSafe cases may debut in five colour options

Apple has finally announced the date of its biggest hardware launch event of the year, following weeks of speculation. The ‘Awe Dropping' event is all set to take place in the second week of September. The Cupertino-based tech giant is expected to unveil its latest iPhone lineup, ubiquitously known as the iPhone 17 series. However, that is not all; several more products across various categories are also anticipated.

From the iPhone 17 series and new TechWoven cases to AirPods Pro (3rd Generation) and Apple Watch Ultra 3, here's what to expect from Apple's ‘Awe Dropping' event.

iPhone 17 Series

First and foremost, the iPhone 17 series is likely to be a major highlight of Apple's ‘Awe Dropping' event. Similar to yesteryears, we can still expect four models to be unveiled, but with a big shake-up in the lineup. As per reports, the tech giant is gearing up to replace the Plus model with a new iPhone 17 Air. It is anticipated to be the thinnest and lightest iPhone model to date, and sit between the iPhone 17 Pro and iPhone 17 Pro Max in the upcoming lineup.

iQOO's Next Compact Phone Will Compete With the OnePlus 15T, Tipster Claims

Thus, Apple's next-generation iPhone lineup could comprise the following handsets:

iPhone 17
iPhone 17 Pro
iPhone 17 Air
iPhone 17 Pro Max

AirPods Pro (3rd Generation)

It has been a couple of years since Apple refreshed the AirPods Pro, but a new version could finally arrive this year. As per reports, AirPods Pro (3rd Generation) might see the light of day at the ‘Awe Dropping' event. The TWS earbuds are expected to carry incremental hardware upgrades over the current model, including an upgraded version of the H2 chip that powers the AirPods Pro (2nd Generation).

The list of upgrades also reportedly includes better active noise cancellation (ANC), battery life, and a heart rate monitoring feature, akin to the new Powerbeats Pro 2.

Honor 500 Series Launch Timeline, Camera Details Leak Ahead of Debut

Apple Watch Series 11

The Apple Watch Series 11 is also reported to undergo iterative changes. The smartwatch will retain the same flat-edged design of its predecessor, but could feature an LTPO screen on top. This may potentially have a positive effect on the battery life. As per reports, an S11 SoC will power the Watch Series 11, but not much is expected in terms of upgrades. It is speculated that the same architecture as the S10 and S9 chips will be used, which powered previous generations of the Apple Watch.

Rumours also hint towards a possible inclusion of a blood pressure monitoring feature — a first for Apple's standard smartwatch lineup.

Apple Watch Ultra 3

Unlike the Watch Series 11, the Apple Watch Ultra 3 could be in line to receive big upgrades at this year's ‘Awe Dropping' event. One of the most notable announcements is expected to be the inclusion of the satellite connectivity feature on the smartwatch. It could enable the wearer to use a satellite to contact emergency services in remote locations where there is no Wi-Fi or cellular connectivity. If this turns out to be accurate, it would make Apple's high-end smartwatch a strong competitor to Garmin's smartwatches.

Apple 'Awe Dropping' Event Set for September 9; iPhone 17 Series Expected

Apart from this, the Apple Watch Ultra 3 may benefit from a slightly larger screen with a rumoured 422 x 514 pixels resolution. Blood pressure monitoring could also make its way to the smartwatch as well.

Accessories

In addition to hardware, new accessories are also expected to be announced. Apple could unveil the new TechWoven case as a MagSafe accessory for the entire iPhone 17 lineup. Similar to Apple's controversial FineWoven cases from 2023, the TechWoven cases are likely to be built from sustainable materials. They are expected to be available in five colour options — Black, Brown, Blue, Green, and Purple.

Leaked images suggest that the cases have two lanyard holes on each side, along with a non-slip, fabric-like texture, which is claimed to provide better grip.

Apple AirPods Pro (2nd generation) True Wireless Stereo (TWS) Earphones

REVIEW
KEY SPECS
NEWS

Design / Comfort
Audio Quality
Battery Life
Value For Money

Good
Classic design with improved controls
Comfortable fit
State-of-the-art charging case
Very good battery life
Flexible, eager sound quality
Excellent ANC and transparency modes

Bad
Some features only work on Apple devices
Somewhat expensive

Read detailed Apple AirPods Pro (2nd generation) True Wireless Stereo (TWS) Earphones review

Colour White

Headphone Type In-Ear

Microphone Yes

Connectivity True Wireless Stereo (TWS)

Type Earphones

More Apple Headphones & Headset

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Apple, Apple event, Apple Awe Dropping event, Apple Launch Event, iPhone 17, iPhone 17 Series, iPhone 17 Air, AirPods Pro 3rd Generation, Apple Watch Ultra 3, Apple Watch Series 11

Shaurya Tomer

Email Shaurya Tomer

Shaurya Tomer is a Sub Editor at Gadgets 360 with 2 years of experience across a diverse spectrum of topics. With a particular focus on smartphones, gadgets and the ever-evolving landscape of artificial intelligence (AI), he often likes to explore the industry's intricacies and innovations – whether dissecting the latest smartphone release or exploring the ethical implications of AI advancements. In his free time, he often embarks on impromptu road trips to unwind, recharge, and ...More