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China Saw 11 Percent Fall in Smartphone Shipments in Q3 2022, 70 Million Phones Shipped: Canalys

Apple saw a surge in shipments, jumping 36 percent to 11.3 million, due to demand for the iPhone 14 Pro model, according to analysts.

China Saw 11 Percent Fall in Smartphone Shipments in Q3 2022, 70 Million Phones Shipped: Canalys

Apple was the only brand to buck the trend, with shipments jumping 36 percent to 11.3 million

Highlights
  • Vivo was the top ranked brand in China in Q3 2022
  • The brand had a market share of 20 percent in China in the last quarter
  • Xiaomi shipments fell 17 percent in the same period

Smartphone shipments in China fell 11 percent year-on-year in the third quarter as the country's slowing economy took a toll on consumer demand, research firm Canalys reported on Thursday. Brands shipped a total of 70 million smartphones to sellers in the period, down from 78.9 million in same period last year.

While Apple was the only brand to buck the trend, with shipments jumping 36 percent to 11.3 million, analysts say that the surge was due to demand for the iPhone 14 Pro model, and demand for the basic iPhone 14 model has been weak.

The dip continues an ongoing trend for the sector, which in recent years has faced challenges ranging from the global chip shortage, the economic impact of China's zero-COVID policy, and lengthening upgrade cycles from consumers.

"Vendors have been suffering from rapidly declining demand and high inventory over past quarters which has severely damaged confidence in the overall supply chain," Canalys analyst Toby Zhu wrote in the report.

Vivo, owned by the Shenzhen-based conglomerate BBK, was the top-ranked brand in the quarter, shipping 14.1 million devices and taking a market share of 20 percent. The top three brands — Vivo, Oppo, and Honor — saw shipments fall 23 percent, 27 percent, and 16 percent respectively.

Apple currently ranks as the fourth top-selling brand in China, with a market share of 13 percent.

The company "is not currently isolated from weak mainland China consumer demand," wrote Canalys analyst Amber Liu, adding that the company has been launching aggressive promotions on previous-generation devices in order to fend off competition from rivals.

Xiaomi, which ranked as the fifth top-selling brand, saw shipments fall 17 percent.
© Thomson Reuters 2022


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  • REVIEW
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Display 6.06-inch
Processor Apple A15 Bionic
Front Camera 12-megapixel
Rear Camera 12-megapixel + 12-megapixel
Storage 128GB, 256GB, 512GB
OS iOS 16
Resolution 1170x2532 pixels
  • REVIEW
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  • NEWS
  • Design
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Display 6.10-inch
Processor Apple A16 Bionic
Front Camera 12-megapixel
Rear Camera 48-megapixel + 12-megapixel + 12-megapixel
RAM 6GB
Storage 128GB, 256GB, 512GB, 1TB
OS iOS 16
Resolution 1179x2556 pixels
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