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iPhone 17 Series Launch Countdown Begins: This Is When Apple Can Announce September Event

iPhone 17 Series Launch Countdown Begins: This Is When Apple Can Announce September Event

Apple is expected to introduce a new 'Air' model in its iPhone 17 lineup.

Written by Shaurya Tomer, Edited by Ketan Pratap | Updated: 14 August 2025 14:32 IST

iPhone 17 Series Launch Countdown Begins: This Is When Apple Can Announce September Event

Apple launched the iPhone 16 Pro Max (pictured) on September 9, 2024

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Highlights

Apple could announce the iPhone 17 launch event this month
The Apple event will reportedly be held on September 9
Pre-orders for the iPhone 17 series might begin on September 12

The iPhone 17 series is likely to go official next month. Apple is expected to host a dedicated September launch event where it will unveil the next-generation iPhone models. The upcoming lineup is expected to comprise four handsets — iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Although the Cupertino-based tech giant remains pretty tight-lipped on the exact launch date, leaks have given us an idea of when the event might take place. Based on the trend of yesteryears, we can deduce when Apple will announce the iPhone 17 launch event.

iPhone 17 Series Launch Event Announcement

According to multiple reports, the iPhone 17 series launch event will take place on September 9. Bloomberg's Mark Gurman previously hinted that the launch would take place between September 8 and September 12. Notably, Apple usually holds its events after Labour Day and favours Tuesdays, which also hints towards September 9 being the most plausible launch date.

Moving on, previous trends indicate a 14-day time frame between the launch date announcement and the September event. In 2022, the Cupertino-based tech giant announced its iPhone 14 launch event on August 24, and the event took place on September 7. The iPhone 15 was launched on September 12, 14 days after the August 29 announcement.

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The most recent precedent is the iPhone 16 series launch event, which was announced on August 26 and was finally held on September 9.

Thus, if Apple keeps the same September 9 launch date for the iPhone 17 series, we can expect the September launch event announcement in less than two weeks' time, on August 26.

While most iPhone launch events in recent years have taken place in September, 2020 proved to be an exception, as it was delayed to October due to the COVID-19 pandemic.

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According to reports, pre-orders for the iPhone 17 series may begin on September 12. The handsets are expected to go on sale on September 19. Pre-orders might also start shipping on the same date.

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However, the aforementioned is based on previous trends and is pure speculation. With the launch being just a month away, we can expect Apple to announce the iPhone 17 launch date soon.

iPhone 16 Pro Max

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Massive screen size
Brilliant display
Performance beast
Camera Control is a boon
Fantastic battery life

Bad
Big phone for one-hand use
Expensive
No Apple Intelligence at launch
Slow-wired charging support

Read detailed Apple iPhone 16 Pro Max review

Display 6.90-inch

Processor Apple A18 Pro

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 48-megapixel

RAM 8GB

Storage 256GB, 512GB, 1TB

OS iOS 18

Resolution 1320x2868 pixels

More Apple mobiles Apple mobiles price in India

iPhone 15

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Big upgrades over the 14
Excellent ergonomics, build quality
Very good all-round performance
Apple ecosystem benefits

Bad
Relatively slow charging
Expensive
Still a 60Hz display

Read detailed Apple iPhone 15 review

Display 6.10-inch

Processor Apple A16 Bionic

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel

RAM 6GB

Storage 128GB, 256GB, 512GB

OS iOS 17

Resolution 1179x2556 pixels

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iPhone 14

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Good overall performance
Great camera quality in daylight
iOS ecosystem and ease of use

Bad
Dated design and notch
Very similar to iPhone 13
Relatively slow charging
Expensive

Read detailed Apple iPhone 14 review

Display 6.06-inch

Processor Apple A15 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel

Storage 128GB, 256GB, 512GB

OS iOS 16

Resolution 1170x2532 pixels

More Apple mobiles Apple mobiles price in India

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Shaurya Tomer

Email Shaurya Tomer

Shaurya Tomer is a Sub Editor at Gadgets 360 with 2 years of experience across a diverse spectrum of topics. With a particular focus on smartphones, gadgets and the ever-evolving landscape of artificial intelligence (AI), he often likes to explore the industry's intricacies and innovations – whether dissecting the latest smartphone release or exploring the ethical implications of AI advancements. In his free time, he often embarks on impromptu road trips to unwind, recharge, and ...More