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Global Smartphone Market Grew 1 Percent YoY in Q2 2025; Samsung, Vivo Witness Biggest Jump in Shipments: IDC

Global Smartphone Market Grew 1 Percent YoY in Q2 2025; Samsung, Vivo Witness Biggest Jump in Shipments: IDC

Around 295.2 million smartphones were shipped globally in Q2 2025, as per the report.

Written by Dhruv Raghav, Edited by Siddharth Suvarna | Updated: 15 July 2025 14:59 IST

Global Smartphone Market Grew 1 Percent YoY in Q2 2025; Samsung, Vivo Witness Biggest Jump in Shipments: IDC

AI features on Galaxy A36 and Galaxy A56 said to have aided Samsung's Q2 2025 performance

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Highlights

Samsung and Apple retain the top spot, shipping most number of phones
Samsung shipped 58 million smartphones in Q2 2025
Vivo’s global shipments grew by 4.8 percent in Q2 2025

Global smartphone shipments witnessed a growth of 1 percent in the second quarter (Q2) 2025 from the same quarter last year, according to the International Data Corporation's (IDC) Worldwide Quarterly Mobile Phone Tracker report. The global market grew despite global uncertainty and weak smartphone demand in China, the report added. However, this is slightly lower than the 1.5 percent year-over-year (YoY) growth that the market saw in the first quarter (Q1) of 2025, which could be attributed to the “tariffs volatility”. The silver lining for Samsung and Apple is that the two still ship the most number of smartphones globally.

Performance of smartphone manufacturers in Q2 2025:

The preliminary data from the IDC's Worldwide Quarterly Mobile Phone Tracker report suggests that all the brands combined shipped 295.2 million smartphones globally in Q2 2025, up 1 percent from 292.2 million units in Q2 2024. Samsung alone shipped 58 million handsets, up from 53.8 million units it shipped in the same quarter last year. The South Korean tech giant retained its top spot by shipping the most number of smartphones globally, witnessing a 7.9 percent jump.

However, the Cupertino-based tech giant, Apple, only saw its shipments grow by 1.5 percent in Q2 2025 from last year, shipping 46.4 million units. Yet, the company retains second position on the table, commanding 15.7 percent of the global smartphone shipments in the quarter.

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Vivo , on the other hand, continues to grow at a steady pace. The company shipped 27.1 million smartphones in Q2 2025, up 4.8 percent from 25.9 million in Q2 2024. In terms of YoY mobile shipment growth, the Chinese smartphone manufacturer came second, following Samsung's massive lead. Additionally, Vivo has now gained the fourth position, up from fifth in Q1 2025.

It is important to note that these are preliminary numbers and are subject to change in the future.

Factors that influenced global smartphone shipments:

The quarterly report from IDC highlighted that although the growth in global smartphone shipments was relatively flat, the market remained positive. But the volatile trade tariffs, the current macroeconomic challenges like foreign exchange instability, unemployment, and inflation in several regions did have a negative impact on consumer demand for smartphones. Consumers, the report said, started deprioritising spending on phones, particularly on the lower end Android phones. This has weighed down on the overall growth of the global market.

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On top of this, there has been a slump in demand in China. In Q2 2025, subsidies also failed to stimulate demand in the country, leading to it performing lower than expected. However, Apple was the best performer during the promotion period. Even after seeing a 1 percent YoY reduction in China in Q2 2025, its growth was bolstered by its performance in emerging markets, where it saw double-digit growth.

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As per the report, Samsung managed to consolidate its lead in the smartphone market with the help of sales from Galaxy A36 and Galaxy A56 smartphones. The artificial intelligence (AI)-enabled features in mid-range handsets made consumers curious, potentially driving sales in retail stores.

Samsung Galaxy A56 5G

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Premium design
Bright display
Long software support
Good speakers
Decent performance

Bad
Camera performance could?ve been better
Expensive for what it offers
No upgrades in battery department
No microSD card support

Read detailed Samsung Galaxy A56 5G review

Display 6.70-inch

Front Camera 12-megapixel

Rear Camera 50-megapixel + 12-megapixel + 5-megapixel

RAM 8GB, 12GB

Storage 128GB, 256GB

Battery Capacity 5000mAh

OS Android 15

Resolution 2340x1080 pixels

More Samsung mobiles Samsung mobiles price in India

Samsung Galaxy A36 5G

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Good design and build quality
6 years of software support
Decent performance
Bright screen
Speakers are loud

Bad
No HDR support
Average battery life
No microSD card support

Read detailed Samsung Galaxy A36 5G review

Display 6.70-inch

Front Camera 12-megapixel

Rear Camera 50-megapixel + 8-megapixel + 5-megapixel

RAM 8GB, 12GB

Storage 128GB, 256GB

Battery Capacity 5000mAh

OS Android 15

Resolution 2340x1080 pixels

More Samsung mobiles Samsung mobiles price in India

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Further reading: IDC, IDC Q2 2025, Samsung, Apple, Vivo, Smartphones, Smartphone market globally, IDC Worldwide Smartphone Shipments Report, Smartphone Shipment

Dhruv Raghav

Email Dhruv Raghav

Dhruv Raghav is currently working as a Senior Sub Editor at Gadgets360. He has previously covered the North American financial markets as a Headline News Correspondent for a major news agency. After taking a sabbatical to prepare for the Civil Services examination, he returned to journalism to cover tech policy, with a special focus on AI laws and online gaming regulation. Now, he is back in Gadgets360 to write features and edit stories. To unwind, he likes to spend time with his PS5, listening ...More