‘Made in India’ Smartphone Shipments Grew 6 Percent YoY in 2024; Samsung Retained Top Spot

Samsung registered an overall share of 20 percent in the Indian smartphone market.

Written by Shaurya Tomer, Edited by Siddharth Suvarna | Updated: 21 March 2025 18:26 IST

‘Made in India’ Smartphone Shipments Grew 6 Percent YoY in 2024; Samsung Retained Top Spot

iPhone 15 and iPhone 16 (pictured) exports helped Tata Electronics achieve fastest growth in 2024

Highlights

Made in India’ smartphone shipments grew 6% YoY in 2024
Oppo slipped to fourth place with a 34 percent decline
Apple and Samsung dominated market with a combined 94 percent share

‘Made in India' smartphone shipments grew 6 percent year-on-year (YoY) in 2024, according to claims by a market research firm. Samsung and Vivo dominated the market with the most market share. Meanwhile, the former, along with Apple, accounted for a combined 94 percent of the total smartphone exports from the country, benefitting from the government's PLI (Production-Linked Incentive) scheme. Meanwhile, Dixon emerged as India's top manufacturer of smartphones and feature phones, registering a 39 percent YoY growth.

Growth of ‘Made in India' Smartphone Shipments

According to Counterpoint Research's ‘Make in India' Service, Samsung retained its spot from last year as the top smartphone manufacturer of 2024, registering a 6 percent YoY growth and a 13 percent YoY increase in exports. The brand had an overall share of 20 percent in the Indian smartphone market.

Vivo ranked second with a 14 percent market share, with its offline expansion and improved distribution network cited as the contributing factors. Meanwhile, Oppo registered a 34 percent decline in shipments, slipping to the fourth spot. The analysis reveals that Dixon achieved a 39 percent YoY growth, owing to its recent partnerships with the Transsion brands as well as Realme. It ranked as the top manufacturer of smartphones and feature phones in the country.

Samsung Galaxy S25 Edge India Launch Timeline Tipped

Further, Tata Electronics was the fastest growing manufacturer of 2024 with a 107 percent YoY increase. Counterpoint states that iPhone 15 and iPhone 16 were the major volume contributors. To further cement its position as a key player in the global electronics supply chain, the company has ventured into semiconductor fabrication with a factory established in Haryana, while also currently building an Outsourced Semiconductor Assembly and Test (OSAT) plant in Assam.

Meanwhile, DBG Technology, which manufactures smartphones for brands such as Xiaomi and Realme in India, also recorded a double-digit growth. According to Counterpoint's Senior Research Analyst Prachir Singh, smartphone manufacturing in India is expected to grow by double digits in 2025, with a particular increase likely in “local value addition”.

iPhone 16

KEY SPECS
NEWS

Display 6.10-inch

Processor Apple A18

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB

OS iOS 18

Resolution 1179x2556 pixels

More Apple mobiles Apple mobiles price in India

iPhone 15

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Big upgrades over the 14
Excellent ergonomics, build quality
Very good all-round performance
Apple ecosystem benefits

Bad
Relatively slow charging
Expensive
Still a 60Hz display

Read detailed Apple iPhone 15 review

Display 6.10-inch

Processor Apple A16 Bionic

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel

RAM 6GB

Storage 128GB, 256GB, 512GB

OS iOS 17

Resolution 1179x2556 pixels

More Apple mobiles Apple mobiles price in India

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Further reading: make in India, PLI, Apple, Samsung, Vivo, Oppo, Indian Smartphone Shipments, Realme, iPhone 15, Iphone 16, Counterpoint Research

Shaurya Tomer

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Shaurya Tomer is a Sub Editor at Gadgets 360 with 2 years of experience across a diverse spectrum of topics. With a particular focus on smartphones, gadgets and the ever-evolving landscape of artificial intelligence (AI), he often likes to explore the industry's intricacies and innovations – whether dissecting the latest smartphone release or exploring the ethical implications of AI advancements. In his free time, he often embarks on impromptu road trips to unwind, recharge, and ...More