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Samsung Galaxy S26+ Launch Back on Track Due to Poor Sales of Galaxy S25 Edge: Report

Samsung Galaxy S26+ Launch Back on Track Due to Poor Sales of Galaxy S25 Edge: Report

Samsung aimed to increase sales of the Plus models, and as a result, planned to replace the Plus model with the Galaxy S26 Edge.

Written by Shaurya Tomer, Edited by Ketan Pratap | Updated: 1 October 2025 15:55 IST

Samsung Galaxy S26+ Launch Back on Track Due to Poor Sales of Galaxy S25 Edge: Report

Samsung Galaxy S25 Edge (pictured) is the company's new ultra-slim smartphone

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Highlights

Galaxy S26+ project's revival follows poor sales of Galaxy S25 Edge
Earlier, the Plus model was rumoured to be replaced by the Edge variant
S25 Edge’s Sept-Dec production volume was limited to 300,000 units

Samsung's 2026 flagship smartphone lineup could include the Galaxy S26+, as per a report. It was previously rumoured that the South Korean tech giant would unveil the Galaxy S26 series early next year, comprising three models — Galaxy S26 Pro, Galaxy S26 Edge, and Galaxy S26 Ultra. The existing Plus variant was expected to be replaced by an ultra-slim Edge model. However, sales of the existing Galaxy S25 Edge are reported to have fallen below Samsung's expectations, and thus, the Galaxy S26+ project is being revived.

Samsung Galaxy S26+ Launch Back on Track

Citing industry sources, South Korean publication The Elec reported that Samsung recently began the development of a Galaxy S-series model dubbed M Plus. It is said to reference the purported Galaxy S26+. The handset was previously rumoured to be slashed from the company's 2026 lineup, with only three smartphones in development: Galaxy S26 Pro (M1), Galaxy S26 Edge (M2), and Galaxy S26 Ultra (M3).

The M1, M2, and M3 models are currently in the development stage, which is why Samsung can afford to adjust the number of devices in its upcoming flagship lineup. Consequently, we may see four handsets in the Galaxy S26 series in 2026.

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This decision is attributed to the poor sales of the Galaxy S25 Edge, which was introduced earlier this year as an ultra-slim addition to the Galaxy S25 lineup and a competitor to the new iPhone Air. As per the report, the production volume for the September to December 2025 period of the handset was in the low 300,000 units. In comparison, the production volume for the Galaxy S25 Ultra and the standard Galaxy S25 during the same period was estimated to be around 3.4 million and 2.9 million units, respectively.

Following the initial three months of sale, Samsung is reported to have determined the demand for its ultra-slim handset and adjusted the production volume accordingly. Citing an industry official, the report stated that the company was developing four types of organic OLED panels for the Galaxy S26 series. At the time, however, it was unknown if the Edge would replace the Plus model.

Interestingly, Samsung's Galaxy S Plus models aren't the highest-selling in its lineup either. As per the report, the Galaxy S25 Plus had a shipment target of 6.7 million units — the lowest across the entire series. It aimed to ship 13.6 million units of the standard Galaxy S25, while expectations for the Galaxy S25 Ultra were at 17.4 million units.

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The South Korean tech conglomerate had been seeking ways to increase sales of the Plus models, which is why it reportedly planned to replace them with the Galaxy S26 Edge in 2026. The report adds that Apple followed a similar strategy with its latest iPhone 17 series, replacing the Plus model with a new iPhone Air. That, too, was a low-selling model in Apple's lineup.

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Apart from this, the publication noted that Samsung is considering using the Exynos 2600 processor in the regular Galaxy S26 model that will be sold in the European markets. If this is accurate, it would mark a shift from the current lineup, where all of the handsets are powered by Qualcomm's Snapdragon 8 Elite SoC.

Samsung Galaxy S25 Edge

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Slim and light IP68-rated design
Smooth software experience loaded with AI
Impressive primary camera
7 years of software and security updates

Bad
Lacks a dedicated telephoto camera
Average ultrawide camera performance
Gets too hot when using the camera
Throttles quickly under load
Battery life only lasts a day
Charging is relatively slow

Read detailed Samsung Galaxy S25 Edge review

Display 6.70-inch

Processor Snapdragon 8 Elite

Front Camera 12-megapixel

Rear Camera 200-megapixel + 12-megapixel

RAM 12GB

Storage 256GB, 512GB

Battery Capacity 3900mAh

OS Android 15

Resolution 1440x3120 pixels

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Samsung Galaxy S25

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Compact and excellent aesthetics
Top-notch display
AI features loaded
One UI 7 brings nice updates
Decent cameras

Bad
25W fast-charging limit
Expensive (base price)

Read detailed Samsung Galaxy S25 review

Display 6.20-inch

Processor Snapdragon 8 Elite

Front Camera 12-megapixel

Rear Camera 50-megapixel + 12-megapixel + 10-megapixel

RAM 12GB

Storage 128GB, 256GB, 512GB

Battery Capacity 4000mAh

OS Android 15

Resolution 1080x2340 pixels

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Samsung Galaxy S25+

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Solid build and aesthetics
Excellent performance
Fantastic cameras
One UI 7 and extended software support
Powerful speakers

Bad
Expensive (base price)
Not a huge upgrade over S24+

Read detailed Samsung Galaxy S25+ review

Display 6.70-inch

Processor Snapdragon 8 Elite

Front Camera 12-megapixel

Rear Camera 50-megapixel + 12-megapixel + 10-megapixel

RAM 12GB

Storage 256GB, 512GB

Battery Capacity 4900mAh

OS Android 15

Resolution 1440x3120 pixels

More Samsung mobiles Samsung mobiles price in India

Samsung Galaxy S25 Ultra

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
New design is for the better
Cameras deliver consistent performance
Good battery life
Excellent performance
Smooth UI

Bad
S-Pen is a downgrade
No Dolby Vision support
Low light camera performance is lacking
Slow charging

Read detailed Samsung Galaxy S25 Ultra review

Display 6.90-inch

Processor Snapdragon 8 Elite

Front Camera 12-megapixel

Rear Camera 200-megapixel + 50-megapixel + 50-megapixel + 10-megapixel

RAM 12GB, 16GB

Storage 256GB, 512GB, 1TB

Battery Capacity 5000mAh

OS Android 15

Resolution 1400x3120 pixels

More Samsung mobiles Samsung mobiles price in India

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Further reading: Samsung Galaxy S26, Samsung Galaxy S26 Plus, Samsung Galaxy S26 Edge, Samsung

Shaurya Tomer

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Shaurya Tomer is a Sub Editor at Gadgets 360 with 2 years of experience across a diverse spectrum of topics. With a particular focus on smartphones, gadgets and the ever-evolving landscape of artificial intelligence (AI), he often likes to explore the industry's intricacies and innovations – whether dissecting the latest smartphone release or exploring the ethical implications of AI advancements. In his free time, he often embarks on impromptu road trips to unwind, recharge, and ...More