ASUSTeK Computer Inc., known as ASUS, is a Taiwanese multinational computer hardware and electronics company was founded in 1989 in Taiwan. ASUS is one of the world's largest computer hardware companies. Its products include desktops, PC peripherals, laptops, smartphones, tablets and hybrid devices. The company has made Android phones powered by Intel and Qualcomm SoCs.
Asus ProArt PZ14
Asus Asus Zenbook A14 (2026)
Asus Zenbook Duo 2026 (UX807)
Asus ExpertBook Ultra
Apart from traditional desktops and laptops, just about every other form factor powered by Windows has, at some point, seen its fall from grace. We had the Windows phones from Nokia, Windows RT-powered devices, Windows UMPCs, and even some rather strange attempts at making foldables work with Microsoft's operating system. Windows tablets, similarly, have also been in a strange spot. Although Microsoft's Surface lineup proved years ago that the idea works, the truth is an iPad is still the obvious answer for most if you want something genuinely tablet-like. Asus wants to change that equation with the new ProArt PZ14.
The race to build thinner and lighter laptops has been going on for years, but not every attempt has been successful. Many manufacturers manage to reduce the weight, only to compromise on performance, battery life, or even basic usability. Asus seems to have found a sweet spot with the Zenbook lineup. The brand has introduced multiple variants in the Zenbook lineup with Intel, AMD, and Qualcomm chipsets to cater to a wider audience across different price points.
Asus is one of the few brands that have always kept innovating in the mundane laptop design. Whether it be the Zenbooks or Vivobooks, the company has made sure to bring some innovations to the customers. One such product that brings innovations to the masses is the Asus Zenbook Duo. First launched in 2024, the first iteration created the buzz, though it still had some loose ends. However, with the latest Asus Zenbook Duo 2026, the company has made some significant improvements.
Corporate laptops have followed a strict, albeit unwritten code for decades. We all remember the era when IBM and Lenovo's iconic ThinkPads ruled the roost with their boxy, matte-black carbon fibre shells and indestructible builds. These machines looked like tools rather than lifestyle statements, perhaps to be taken seriously in a boardroom. Then came Dell's modern XPS lineup, which successfully argued that business executives deserved sleek aluminium and razor-thin bezels without sacrificing core computing power. Today, the lines between elite enterprise durability and ultra-premium consumer luxury have blurred entirely, with the new Asus ExpertBook Ultra (2026) arriving as perhaps one of the clearest examples of this shift.