ASUSTeK Computer Inc., known as ASUS, is a Taiwanese multinational computer hardware and electronics company was founded in 1989 in Taiwan. ASUS is one of the world's largest computer hardware companies. Its products include desktops, PC peripherals, laptops, smartphones, tablets and hybrid devices. The company has made Android phones powered by Intel and Qualcomm SoCs.
Asus Zenbook Duo 2026 (UX807)
Asus ExpertBook Ultra
Asus ROG Flow Z13-KJP
Asus Zenbook S14
Asus is one of the few brands that have always kept innovating in the mundane laptop design. Whether it be the Zenbooks or Vivobooks, the company has made sure to bring some innovations to the customers. One such product that brings innovations to the masses is the Asus Zenbook Duo. First launched in 2024, the first iteration created the buzz, though it still had some loose ends. However, with the latest Asus Zenbook Duo 2026, the company has made some significant improvements.
Corporate laptops have followed a strict, albeit unwritten code for decades. We all remember the era when IBM and Lenovo's iconic ThinkPads ruled the roost with their boxy, matte-black carbon fibre shells and indestructible builds. These machines looked like tools rather than lifestyle statements, perhaps to be taken seriously in a boardroom. Then came Dell's modern XPS lineup, which successfully argued that business executives deserved sleek aluminium and razor-thin bezels without sacrificing core computing power. Today, the lines between elite enterprise durability and ultra-premium consumer luxury have blurred entirely, with the new Asus ExpertBook Ultra (2026) arriving as perhaps one of the clearest examples of this shift.
Limited edition tech products aren't a new thing. From Apple's U2 special-edition iPod to OnePlus' Cyberpunk 2077 phone, these devices, made in collaboration with artists and icons, are always cool but often only go skin-deep when it comes to embodying the artist's identity. You can't just paint the click wheel red and dust off your hands. But Asus' new ROG Flow Z13-KJP laptop, made in collaboration with auteur video game designer and industry legend Hideo Kojima and his studio, Kojima Productions, takes no half measures.
The Asus ZenBook S series has always been the brand's most important lineup. We have seen innovations and the latest technologies implemented first on the ZenBook series, which are then replicated across the other series. This year, the brand has introduced a new lineup of ZenBook S series, with a clear distinction between AMD and Intel options. We earlier saw the Zenbook S16, powered by AMD Ryzen AI silicon. And now, the brand recently introduced a more compact Zenbook S14 with the latest Intel Core Ultra 9 386H processor.
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