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iPhone 15 Pro and iPhone 15 Pro Max Prices Could Increase for First Time Since 2017: Report

Apple last hiked the price of its premium iPhone models with the launch of the iPhone X.

iPhone 15 Pro and iPhone 15 Pro Max Prices Could Increase for First Time Since 2017: Report

Photo Credit: Apple

iPhone 14 series was launched in September last year

Highlights
  • iPhone 15 is expected to be unveiled by the company in September
  • The upcoming models are tipped to feature a titanium frame
  • iPhone 15 Pro and iPhone 15 Pro Max could feature an A17 Bionic SoC
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iPhone 15 series — comprising the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max — is likely to be unveiled sometime in September this year, based on the Cupertino company's previous launch schedules. However, unlike previous models, the iPhone 15 Pro and iPhone 15 Pro Max models will come with a higher price tag, an analyst has claimed. The price increase could be attributed to several leaked hardware upgrades, including a periscope camera, titanium frame, solid-state buttons, and more RAM. The iPhone 15 Pro models are expected to be powered by a next-generation A17 Bionic chip.

A report by MacRumors citing a research note by analyst Jeff Pu, claims that the upcoming iPhone 15 Pro models will be more expensive this year. The analyst says that the increased cost may be because of several rumoured hardware upgrades. These upgrades could include a periscope lens, a new titanium frame, solid-state buttons with haptic feedback from additional Taptic Engines, an A17 Bionic chip, and increased RAM.

Over the last five years, Apple has managed to keep the starting price of its iPhone Pro models unchanged in the US. Due to the strong dollar, the latest iPhone models have become more expensive for buyers in countries outside the US. If the new report turns out to be true, it would be the first price increase of iPhone models in the US since the iPhone X was announced in 2017.

In the US market, the iPhone 14 Pro was launched at $999 (roughly Rs. 79,555) while the iPhone 14 Pro Max was priced at $1099 (roughly Rs. 87,530). The vanilla iPhone 14 price starts at $799 (roughly Rs. 63,700) and the iPhone 14 Plus starts at $899 (roughly Rs. 71,600).

In India, iPhone 14 Pro pricing starts at Rs. 1,29,900 with the top-of-the-line iPhone 14 Pro Max priced at Rs. 1,39,900. The iPhone 14 is currently available for Rs. 79,900 while the iPhone 14 Plus sells for Rs. 89,900.

This is not the first time Apple has been rumoured to increase pricing for its iPhone 15 Pro models. In January, a Weibo report suggested that iPhone 15 Pro and iPhone 15 Pro Max models could be priced higher than the existing iPhone 14 Pro models. It claimed that a price increase has been done to “widen the gap” between the upcoming iPhone 15 Pro models and the iPhone 15 Plus model.

Apple is expected to release the iPhone 15 series in September this year. However, no date has yet been revealed by the Cupertino company.


Apple launched the iPad Pro (2022) and the iPad (2022) alongside the new Apple TV this week. We discuss the company's latest products, along with our review of the iPhone 14 Pro on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
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  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Excellent display
  • USB Type-C
  • AAA gaming
  • Excellent all-round performance
  • Good primary and telephoto camera
  • Customisable Action Button
  • Bad
  • Gets hot quickly when stressed
  • Slow wired charging
  • Expensive
Display 6.70-inch
Processor Apple A17 Pro
Front Camera 12-megapixel
Rear Camera 48-megapixel + 12-megapixel + 12-megapixel
RAM 8GB
Storage 256GB, 512GB, 1TB
OS iOS 17
Resolution 1290x2796 pixels
  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Superb display with always-on mode
  • Excellent overall performance
  • Good battery life
  • All cameras take high-quality stills and video
  • Regular iOS updates for many years
  • Bad
  • Extremely expensive
  • Relatively slow charging and transfer speed
  • Gets warm under heavy workloads
  • Limited customisation for Dynamic Island
Display 6.10-inch
Processor Apple A16 Bionic
Front Camera 12-megapixel
Rear Camera 48-megapixel + 12-megapixel + 12-megapixel
RAM 6GB
Storage 128GB, 256GB, 512GB, 1TB
OS iOS 16
Resolution 1179x2556 pixels
  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Good overall performance
  • Great camera quality in daylight
  • iOS ecosystem and ease of use
  • Bad
  • Dated design and notch
  • Very similar to iPhone 13
  • Relatively slow charging
  • Expensive
Display 6.06-inch
Processor Apple A15 Bionic
Front Camera 12-megapixel
Rear Camera 12-megapixel + 12-megapixel
Storage 128GB, 256GB, 512GB
OS iOS 16
Resolution 1170x2532 pixels
  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Good overall performance
  • Great camera quality in daylight
  • iOS ecosystem and ease of use
  • Excellent battery life
  • Bad
  • Dated design and notch
  • Same SoC as iPhone 13 series
  • Relatively slow charging
  • Expensive
Display 6.68-inch
Processor Apple A15 Bionic
Front Camera 12-megapixel
Rear Camera 12-megapixel + 12-megapixel
Storage 128GB, 256GB, 512GB
OS iOS 16
Resolution 1284x2778 pixels
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Nithya P Nair
Nithya P Nair is a journalist with more than five years of experience in digital journalism. She specialises in business and technology beats. A foodie at heart, Nithya loves exploring new places (read cuisines) and sneaking in Malayalam movie dialogues to spice up conversations. More
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