Samsung Refutes Tipster's Claim That It Will Rebrand Exynos Chips: Report

Samsung says all rumours related to the rebranding of its smartphone chips are false.

Written by David Delima, Edited by Siddharth Suvarna | Updated: 29 November 2023 15:52 IST

Samsung Refutes Tipster's Claim That It Will Rebrand Exynos Chips: Report

Photo Credit: X (Twitter)/ Samsung Exynos

Samsung is expected to equip some Galaxy S24 models with an Exynos chip

Highlights

A tipster recent claimed Samsung will rename Exynos chips to 'Dream Chip'
The company reportedly rubbished these claims in a statement
Samsung is tipped to equip some Galaxy S24 models with Exynos chips

Samsung's semiconductor arm has reportedly refuted a claim made by a tipster on X (formerly known as Twitter) that the company was planning on rebranding its Exynos chips. The South Korean technology conglomerate has also clarified that the company does not plan to rename the chips used on many models in its smartphone lineup and that all rebranding related rumours are false. Samsung's Exynos mobile processors compete with MediaTek and Qualcomm's Snapdragon chips — these are also used to power some of Samsung's handsets.

On Tuesday, tipster @oreXda posted on X that Samsung was planning on rebranding its Exynos mobile chips to "Dream Chip" or "Dream". However, the company rubbished the claim in a statement to Android Authority. "The rumour on rebranding is not true. For your reference, the mentioned brand name [Dream – ed] is simply an internal project name," Samsung told the publication.

The company further confirmed that all rumours related to the company's plans to rebrand the Exynos family of mobile processors "are not true," in response to another query sent by the website. Samsung has used Exynos chips on its smartphones for over a decade and it appears unlikely that the name of its mobile processors will be changed in the future.

Hands-on Images Give First Good Look at Samsung Galaxy S24 Ultra

While Samsung's flagship Exynos chips do compete with offerings from MediaTek and Qualcomm, the performance of its mobile processors has somewhat trailed the other chipmakers. While customers have complained about battery endurance issues and thermal throttling on high-end phones with Exynos chips, the company is tipped to equip its upcoming flagship smartphones with its in-house processors.

According to recent reports, the phone maker is expected to equip some models in the upcoming Samsung Galaxy S24 series of phones with Exynos 2400 chips. Unlike last year, when Samsung equipped all Galaxy S23 models with a Snapdragon 8 Gen 2 for Galaxy chip, it appears that only the Galaxy S24 Ultra will be equipped with a Snapdragon chip in all markets.

Meanwhile the other models will get Exynos 2400 chips — the only exceptions are China and the US where all three models in the series are tipped to be powered by Snapdragon chips. A recent statement by Qualcomm CEO Christian Amon suggests that the Snapdragon 8 Gen 3 won't be the only chip that powers the upcoming Galaxy S24 series.

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Samsung Galaxy S23

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Compact design that?s hard to beat
Long-term software update commitment
Good performance, effective heat management
All-day battery life
IP68 rated

Bad
Only minor design changes
Relatively slow charging

Read detailed Samsung Galaxy S23 review

Display 6.10-inch

Processor Snapdragon 8 Gen 2

Front Camera 12-megapixel

Rear Camera 50-megapixel + 12-megapixel + 10-megapixel

RAM 8GB

Storage 128GB, 256GB

Battery Capacity 3,900mAh

OS Android 13

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Samsung Galaxy S23+

KEY SPECS
NEWS

Display 6.60-inch

Processor Snapdragon 8 Gen 2

Front Camera 12-megapixel

Rear Camera 50-megapixel + 12-megapixel + 10-megapixel

RAM 8GB

Storage 256GB, 512GB

Battery Capacity 4,700mAh

OS Android 13

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Samsung Galaxy S23 Ultra

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Unique design
Bright and accurate display
Good gaming performance
Excellent cameras, quality video recording
Solid battery life

Bad
Expensive
Still too large for most hands
Loaded with bloatware
Relatively slow charging

Read detailed Samsung Galaxy S23 Ultra review

Display 6.80-inch

Processor Snapdragon 8 Gen 2

Front Camera 12-megapixel

Rear Camera 200-megapixel + 12-megapixel + 10-megapixel

RAM 8GB, 12GB

Storage 256GB, 512GB, 1TB

Battery Capacity 5000mAh

OS Android 13

More Samsung mobiles Samsung mobiles price in India

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Further reading: Samsung, Exynos, Samsung Exynos, Samsung Semiconductor, Smartphone chips, Procesors

David Delima

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As a writer on technology with Gadgets 360, David Delima is interested in open-source technology, cybersecurity, consumer privacy, and loves to read and write about how the Internet works. David can be contacted via email at DavidD@ndtv.com, on Twitter at @DxDavey, and Mastodon at mstdn.social/@delima. More