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Samsung Galaxy S26 Series Sales Outpace Galaxy S25 Lineup in First Six Weeks: Counterpoint

Samsung Galaxy S26 Series Sales Outpace Galaxy S25 Lineup in First Six Weeks: Counterpoint

As per Counterpoint Research's latest report, Galaxy S26 series sales are strong in the US and South Korea with double-digit percentage growth.

Written by Nithya P Nair, Edited by Rohan Pal | Updated: 19 May 2026 12:53 IST

Samsung Galaxy S26 Series Sales Outpace Galaxy S25 Lineup in First Six Weeks: Counterpoint

Samsung Galaxy S26 series has weak performance in China and Japan

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Highlights

Samsung Galaxy S26 sales surged during first six weeks
The sale of the Galaxy S26 trio varied by region
Samsung Galaxy S26 Ultra is priced from Rs. 1,39,999 in India

Samsung Galaxy S26 series launched in February this year with upgrades over the Galaxy S25 lineup. Now, market research firm CounterPoint Research suggests that the latest flagship phones are performing better than expected in terms of sales. Sales of the Galaxy S26, Galaxy S26+ and Galaxy S26 Ultra during the first six weeks on the market were significantly higher than the Galaxy S25 series over the same period last year. The sales momentum appeared to slow in the sixth week after launch, and concerns are growing around pricing, which may be starting to influence buyer interest.

Samsung's Galaxy S26 Series Starts Strong

As per the latest report by Counterpoint Research, the Galaxy S26 series registered robust global sales during the initial launch period. The cumulative sales of the Galaxy S26, Galaxy S26+ and Galaxy S26 Ultra during the first six weeks following launch were 15 percent higher than those of the Galaxy S25 series during the same period last year.

Samsung Galaxy S26 Discussion

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The report notes that Samsung's overall smartphone sales also surged by five percent compared with the initial launch period of the Galaxy S25 series, while Chinese companies continue to struggle.

Samsung Galaxy S26 Ultra Review: Privacy Matters

The sale of the Galaxy S26 trio varied by region. In the US and South Korea, the lineup registered a string double digit percent growth fueled by early demand. The new series witnessed weaker demand than that of the previous generation in China and Japan.

“The Galaxy S26 series performed strongly in premium markets characterised by high-income consumers, carrier-driven sales channels, and strong consumer receptiveness to AI features", said Counterpoint Research Associate Director Sujeong Lim. “However, as sales reversed in the sixth week after launch, questions are being raised about whether the Galaxy S26 series can sustain its initial momentum going forward", he added.

Counterpoint Research Associate Director Jan Stryjak said the Galaxy S26 series saw particularly strong early demand in Europe, largely driven by the Galaxy S26 Ultra. He notes that factors like no price increase over Galaxy S25 Ultra and the addition of the new Privacy Display feature drove sales. The executive, however, expects the worsening macroeconomic conditions linked to the Middle East conflict to impact consumer demand.

Samsung Galaxy M47, Galaxy F70 Pro Surface on BIS Site With India Launch Near

The Samsung Galaxy S26 series was launched last week in February in India and other global markets. The Galaxy S26 Ultra is priced from Rs. 1,39,999 in India. Pricing for the Galaxy S26 starts at Rs. 87,999 while the Galaxy S26+ starts at Rs. 1,19,999.

Samsung Galaxy S26 FAQs

What are the main features of the Samsung Galaxy S26 ?

The Samsung Galaxy S26 is available with 12GB of RAM paired with 512GB of internal storage, along with 8GB of extended RAM support. It features a dual rear camera setup comprising a 50MP main camera, a 12MP ultrawide and 10MP telephoto camera, along with a 12MP front-facing selfie camera. The phone supports fast charging with 45W wired charging and 15W wireless charging, backed by a 4900mAh battery. It is powered by the Exynos 2600 processor and comes with a 6.7-inch QHD Dynamic AMOLED 2X display that supports up to a 120Hz refresh rate. The Samsung Galaxy S26 is available in 4 colour options.

When was the Samsung Galaxy S26 released?

The Samsung Galaxy S26 was launched on February 25, 2026

Where can I buy the Samsung Galaxy S26 ?

You can buy the Samsung Galaxy S26 through the official Samsung website, e-commerce platforms such as Amazon, and select retail stores across India.

Samsung Galaxy S26 Ultra

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Lighter IP68 rated design
Privacy Display is handy and practical
One UI gets smarter with better AI integrations
Fast-charging finally
Impressive video recording capability

Bad
3x telephoto camera needs work
Low-light performance could have been better
Selfies don?t show accurate edge-detection
S Pen cannot be used as camera remote

Read detailed Samsung Galaxy S26 Ultra review

Display 6.90-inch

Front Camera 12-megapixel

Rear Camera 200-megapixel + 50-megapixel + 50-megapixel + 10-megapixel

RAM 12GB, 16GB

Storage 256GB, 512GB, 1024GB

Battery Capacity 5000mAh

OS Android 16

Resolution 1,440x3,120 pixels

More Samsung mobiles Samsung mobiles price in India

Samsung Galaxy S26

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Refined, well-built design
Compact and great for one-handed use
Fast performance with the new 2nm chipset
Clean One UI experience, long software support

Bad
Minimal upgrades over previous generations
Same camera hardware reused again
Low PWM dimming and still an 8-bit screen
Price hike makes value harder to justify

Read detailed Samsung Galaxy S26 review

Display 6.30-inch

Processor Samsung Exynos 2600

Front Camera 12-megapixel

Rear Camera 50-megapixel + 12-megapixel + 10-megapixel

RAM 6GB, 12GB

Storage 128GB, 256GB, 512GB

Battery Capacity 4300mAh

OS Android 16

Resolution 1080x2340 pixels

More Samsung mobiles Samsung mobiles price in India

Samsung Galaxy S26+

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Consistent flagship-level performance
Premium build quality with slim, balanced design
Clean UI and Long-term software support
Good middle-ground option for users wanting size without Ultra bulk

Bad
Minimal upgrades over the previous generation
Same camera hardware reused yet again
Charging speeds still lag behind competitors
Price increase hurts overall value

Read detailed Samsung Galaxy S26+ review

Display 6.70-inch

Processor Samsung Exynos 2600

Front Camera 12-megapixel

Rear Camera 50-megapixel + 12-megapixel + 10-megapixel

RAM 12GB

Storage 256GB, 512GB

Battery Capacity 4900mAh

OS Android 16

Resolution 1440x3120 pixels

More Samsung mobiles Samsung mobiles price in India

Samsung Galaxy S25

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Compact and excellent aesthetics
Top-notch display
AI features loaded
One UI 7 brings nice updates
Decent cameras

Bad
25W fast-charging limit
Expensive (base price)

Read detailed Samsung Galaxy S25 review

Display 6.20-inch

Processor Snapdragon 8 Elite

Front Camera 12-megapixel

Rear Camera 50-megapixel + 12-megapixel + 10-megapixel

RAM 12GB

Storage 128GB, 256GB, 512GB

Battery Capacity 4000mAh

OS Android 15

Resolution 1080x2340 pixels

More Samsung mobiles Samsung mobiles price in India

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Further reading: Samsung Galaxy S26, Samsung Galaxy S26 Series, Samsung Galaxy S26 Plus, Samsung Galaxy S26 Ultra, Samsung Galaxy S25, Samsung, Counterpoint Research

Nithya P Nair

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Nithya P Nair is a journalist with more than five years of experience in digital journalism. She specialises in business and technology beats. A foodie at heart, Nithya loves exploring new places (read cuisines) and sneaking in Malayalam movie dialogues to spice up conversations. More