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Another Launch? Apple Retail Stores to Reportedly Get New Product Displays Soon

Another Launch? Apple Retail Stores to Reportedly Get New Product Displays Soon

Apple retail stores are reportedly preparing for an event called “overnight,” which follows after a launch event.

Written by Akash Dutta, Edited by Ketan Pratap | Updated: 3 November 2025 09:29 IST

Another Launch? Apple Retail Stores to Reportedly Get New Product Displays Soon

During overnight, the Apple staff changes product placements and refreshes store displays

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Highlights

Overnight is often a signal that Apple is adding new products
Apple CEO reportedly hinted at this change for November 12
This year, it is said to be related to setting up stores for Christmas

Apple retail stores are reportedly preparing for an event that generally indicates that the company is preparing for a new launch. As per the report, the event is called “overnight,” an exercise where the store employees change product placements and refresh product displays after the store closes. This typically happens when the store has to set up new products for sale the next day. This “overnight” event took place on September 19, when the iPhone 17 went on sale, and again on October 22, when the M5-powered MacBook Pro arrived in the stores.

Apple's Offline Stores Reportedly Gear Up for Overnight on November 12

Bloomberg's Mark Gurman claimed on the Power On newsletter that Apple retail stores have received instructions for a similar overnight to prepare the outlets for November 12. This means the same exercise will be conducted on November 11 after the store officially closes in the evening. Typically, this would hint that the company is about to launch another new product in a week.

However, the Cupertino-based tech giant has not announced any new launches so far. No such end-of-the-year events have been reported by the tipsters either. So, why has Apple told its in-store employees to refresh the product placements? Gurman says it is to prepare for the Holiday season.

Apple Tipped to Launch iPhone 18 Pro in Three Entirely New Colours

During the Q3 earnings call, where Apple became the third company to break into the $4 trillion (roughly Rs. 354 lakh crore) market capitalisation milestone, CEO Tim Cook said, “We are excited to be sharing our most extraordinary lineup of products as we head into the holiday season.” This likely means that employees will be setting the stores up with new thematic showcases and decorations.

However, that is not the only possibility. As per the report, the Apple TV streaming devices and HomePod mini are two such product lines that are expected to get an upgrade soon. It is said that these devices will receive new chipsets and in-house wireless components. The likelihood of these devices being refreshed comes from their reduced availability within the stores, Gurman claimed.

So, there is a small possibility that Cook's statement and the overnight planned for the November 12 store opening are related to this launch. Gurman claims these product launches should not be far off, but it is not confirmed whether they will be launched on the stated date or on a later date.

iPhone 17

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
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Value for Money

Good
Transformative and brighter ProMotion display
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Bad
iOS 26 has glitches
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Read detailed Apple iPhone 17 review

Display 6.30-inch

Processor Apple A19

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Rear Camera 48-megapixel + 48-megapixel

RAM 8GB

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OS iOS 26

Resolution 1206x2622 pixels

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Further reading: Apple, Apple Retail Store, Apple Launch

Akash Dutta Email Akash Dutta

Akash Dutta is a Chief Sub Editor at Gadgets 360. He is particularly interested in the social impact of technological developments and loves reading about emerging fields such as AI, metaverse, and fediverse. In his free time, he can be seen supporting his favourite football club - Chelsea, watching movies and anime, and sharing passionate opinions on food. More