Motorola

It is no secret that smartphones are getting more expensive by the day. Hence, a mid-range handset, which would have launched as a sub-Rs. 40,000 device last year, now ships with a price tag nearing Rs. 50,000. The result is a lower value proposition. Brands have now shifted their focus from meaningful hardware upgrades to the design, in-hand feel, and other relatively cost-efficient measures, almost creating the illusion of an upgrade.

The foldables have come a long way, especially in India. They are no longer meant as lifestyle products but as full-on productivity smartphones. And in 2026, the category is finally getting more serious about what matters to customers: battery life, camera consistency, durability, and longer software updates. Now, banking on these points, Motorola recently introduced its first book-style foldable smartphone, the Motorola Razr Fold.

Motorola recently launched a plethora of products in India. From the new Edge 70 series to the tech firm's first book-style foldable, all have made their way to the country, signalling its commitment to the ever-growing Indian smartphone market. The company's Moto G series, known for offering strong value in the budget segment, has also seen plenty of additions. However, the under Rs. 20,000 price segment is having a rather disappointing year, as manufacturing costs are shooting through the roof, forcing OEMs to focus more on aesthetics than on substantially upgrading the hardware.