Motorola

The mid-range or the sub-Rs. The 30,000 smartphone segment has seen a lot of action lately. This is partially due to the ongoing memory crisis, in which previously launched devices saw a minor price bump, moving them out of the sub-Rs. 25,000 segment to the sub Rs. 30,000 segment. Then there are the new smartphones that have been launched with the cost-cutting of the memory crisis in mind. While it is getting tougher for smartphone brands to deliver good, value-for-money products under Rs. 30,000 this year, the obvious shortcut is to focus on the basics that made the segment.

The premium segment has now become quite predictable. We see smartphones with a slightly thicker profile and a similar design philosophy. While there is nothing wrong with this, what if we told you that a premium smartphone does not need to be heavy or bulky to deliver flagship-grade performance? Well, Motorola surely believes that, which is why it introduced the Motorola Signature. The new Signature lineup from the brand aims to break tradition and introduce something new in this premium segment. The latest smartphone comes equipped with all the bells and whistles you want in a flagship device, whether it be a flagship processor, cameras, a premium design, and more.

The smartphone industry has seen certain trends taking precedence every few years. The latest shift is towards ultra-slim smartphones, with brands once again emphasising form factor and in-hand comfort. Even industry behemoths like Apple and Samsung have begun embracing thinner designs, as evident by the introduction of the iPhone Air and Samsung Galaxy S26 Edge. With the Edge 70, Motorola joins the ultra-slim smartphone race, bringing its own take on what a thin phone should be.