OnePlus is a Shenzhen-based start-up and producer of smartphones founded in December, 2013. The company's claim to fame is its bid to offer flagship-level specs in its smartphones, at affordable prices. OnePlus initially sold its smartphones only through an invite system where customers would be sent an invite to purchase smartphones and they had to make the purchase within a fixed time frame. Of late the company has held open sales of its smartphones too.
The neckband-style wireless audio range was once a rage in the Indian market, and the Bullets range from OnePlus had a good run. In 2022, the OnePlus Bullets Wireless Z2 model was the best-selling neckband in the Indian market, contributing a 14 per cent share of the total neckband volume, according to Counterpoint Research. However, as time has passed, TWS has taken over, and they come in all sizes and prices.
OnePlus hasn't launched a “flagship-killer” smartphone in a while, and the smartphone maker has focused on high-end and mid-range models as part of its number series and Nord lineup, respectively. The new OnePlus 13s, however, might be a strong contender for the title of a flagship killer, with a few notable specifications, including a Snapdragon 8 Elite chipset and a 5,800mAh battery. It's also the first high-end phone to feature a relatively small 6.3-inch OLED screen that is slightly larger than the regular iPhone 16.
It's a brand new year and we've got brand new OnePlus number series phones. The OnePlus 13 and OnePlus 13R were launched in India earlier this week with the latest hardware and new design. OnePlus has managed to keep the pricing very competitive as well. Talking about being competitive, the underdog OnePlus 13R is once again looking to be a great package, at least on paper. I've been using the 13R for about two weeks to find out if the new mid-range flagship is a good upgrade from the OnePlus 12R.
OnePlus ended 2024 with some really interesting announcements. It wasn't the best year for the BBK-owned brand in India, but after getting rejected by a large group of mobile retailers, the company decided to turn things around by going with an internal rejig. After this, it attempted to end the year on a good note by announcing a fresh new direction for the brand. OnePlus decided to tackle the mammoth task of recurring display-related green line issues, which have plagued the brand's handsets for years. It also announced that it has not only worked on fixing the problem with upcoming devices but would also provide a lifetime replacement warranty for all of its smartphone models. Also introduced was Project Starlight, a part of OnePlus' efforts to overhaul its customer service experience in India.