Xiaomi is a privately owned company that designs, develops, and sells smartphones, an Android-based OS, and other consumer electronics. Xiaomi also makes fitness trackers, TVs, air purifiers, and tablets. It has a skin for its Android phones and tablets – MIUI. The company largely sells its phones via flash sales in India.
The price and positioning of the Apple Watch range makes it aspirational and perhaps a bit too expensive for many of us, but what it has done is make smartwatches more desirable on the whole. The result of this is a flourishing budget smartwatch segment, supported by various brands leveraging their expertise in smartphones and Bluetooth connectivity to offer capable wearable technology at reasonable prices. This includes Xiaomi, which recently launched the Redmi Watch 3 Active, a health-focused smartwatch priced at Rs. 2,999.
TVs can be expensive or affordable, and if you're shopping in the latter category, you'll likely give Xiaomi a look. Of course, it might sound a bit strange to call a television that costs over Rs. 60,000 ‘affordable', but everything is relative, and there's a huge market for big-screen, feature-rich televisions that don't cost too much. The latest in that list is the Xiaomi X Series (2023) television range, which now comes in a 65-inch size option, which is priced at Rs. 61,999 in India.
Smartphone brands entering the accessories space is not a new thing, and many such as Xiaomi, Oppo, OnePlus, Samsung, and Apple have established product ranges in the true wireless audio segment. The latest to give it a shot is Poco, which operates in India as a sub-brand of Xiaomi, and has been a noteworthy player in the mid-range smartphone segment. The company's first audio product is firmly an entry-level offering.
The Xiaomi Pad 6 has been launched as a new Android tablet under Rs. 30,000 in India, replacing the Pad 5 (Review) which debuted last year. The Pad 6 has some big boots to fill as its predecessor got most things right by offering value-for-money hardware at an attractive price. The new mid-range tablet has received some incremental upgrades over the outgoing model such as a smoother display, bigger battery and a faster processor. To make the experience more productive, there are a couple of accessories available as well.