Home
Mobiles
Mobiles News
Apple, Samsung Reportedly Send Legal Notices to Xiaomi Over Recent Ads

Apple, Samsung Reportedly Send Legal Notices to Xiaomi Over Recent Ads

Xiaomi had published an ad in several Indian newspapers comparing the Xiaomi 15 Ultra with the iPhone 16 Pro Max.

Written by Dhruv Raghav, Edited by David Delima | Updated: 28 August 2025 19:47 IST

Apple, Samsung Reportedly Send Legal Notices to Xiaomi Over Recent Ads

Photo Credit: Xiaomi

Xiaomi 15 Ultra (pictured) was launched in February this year

Click Here to Add Gadgets360 As A Trusted Source

Highlights

Xiaomi 15 Ultra was compared with the iPhone 16 Pro Max in one of the ads
Xiaomi 16 series is expected to launch in China soon
This comes days before Apple’s ‘Awe Dropping’ launch event

Apple and Samsung, two major competitors in the global smartphone market, have sent cease-and-desist notices to Xiaomi objecting to its ads, according to a report. The US and South Korea-based tech giants have reportedly sent the Chinese smartphone maker, legal notices over its ad campaign, citing the impact on the brand reputation of both firms. Xiaomi previously published full front-page ads for the Xiaomi 15 Ultra in several Indian news publications, directly comparing its flagship handset with the iPhone 16 Pro Max.

Samsung, Apple Reportedly Object to Disparaging Content in Ads

The Economic Times reports that Apple and Samsung have separately sent legal notices to the Chinese smartphone maker over its recent ad campaign for the Xiaomi 15 Ultra. In one of the ads that Xiaomi published in an Indian news publication, shared by a Reddit user, Xiaomi called the camera on the iPhone 16 Pro Max “cute”, along with the tagline “Maybe it's time to see through the right lens.”

In another ad, the Chinese company reportedly wrote, “Happy April Fools' Day to anyone who believed that the iPhone 16 Pro Max's camera could outshine Xiaomi's newly launched 15 Ultra.” Both these ads seem to have irked Apple and Samsung, leading to them sending a cease-and-desist notice to Xiaomi. The report also states that the company has launched similar ad campaigns against the South Korean tech giant.

Apple Teams Up With TuneIn to Boost Radio Features

The firms have reportedly claimed that Xiaomi's ad campaigns include disparaging content, which should be stopped immediately. Additionally, Apple and Samsung believe that the tone of Xiaomi's ads goes beyond fair competition, presenting their products in a bad light, according to the publication. Both Apple and Samsung command a large market share in the premium smartphone category.

Meanwhile, all three tech companies are expected to launch new devices globally, including in India. Apple has scheduled its ‘Awe Dropping' launch event for September 9, during which it will unveil the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone 17 Air.

On the other hand, Samsung will launch the Samsung Galaxy S25 FE, along with the Galaxy Tab S11 series, during its September 4 Galaxy event. Moreover, Xiaomi is also speculated to unveil its Xiaomi 16 series in late September or early October, and these handsets are first expected to debut in China.

Xiaomi 15 Ultra

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Leica-camera-inspired design can turn heads
Excellent and bright display with Dolby Vision support
Superb camera setup and class-leading periscope output
Top-notch performance
The Photography Kit is an add-on for enthusiasts (sold separetly)

Bad
Expensive
AI features can be improved
Selfie camera is not flagship-grade
Bloatware

Read detailed Xiaomi 15 Ultra review

Display 6.73-inch

Processor Snapdragon 8 Elite

Front Camera 32-megapixel

Rear Camera 50-megapixel + 50-megapixel + 200-megapixel + 50-megapixel

RAM 16GB

Storage 512GB

Battery Capacity 5410mAh

OS Android 15

Resolution 3200x1440 pixels

More Xiaomi mobiles Xiaomi mobiles price in India

iPhone 16 Pro Max

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Massive screen size
Brilliant display
Performance beast
Camera Control is a boon
Fantastic battery life

Bad
Big phone for one-hand use
Expensive
No Apple Intelligence at launch
Slow-wired charging support

Read detailed Apple iPhone 16 Pro Max review

Display 6.90-inch

Processor Apple A18 Pro

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 48-megapixel

RAM 8GB

Storage 256GB, 512GB, 1TB

OS iOS 18

Resolution 1320x2868 pixels

More Apple mobiles Apple mobiles price in India

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Xiaomi, Apple, Samsung, Xiaomi 15 Ultra, Apple iPhone 16 Pro Max

Dhruv Raghav

Email Dhruv Raghav

Dhruv Raghav is currently working as a Senior Sub Editor at Gadgets360. He has previously covered the North American financial markets as a Headline News Correspondent for a major news agency. After taking a sabbatical to prepare for the Civil Services examination, he returned to journalism to cover tech policy, with a special focus on AI laws and online gaming regulation. Now, he is back in Gadgets360 to write features and edit stories. To unwind, he likes to spend time with his PS5, listening ...More