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Global Foldable Shipments Increase in Q3 2025 as Samsung Retains Market Lead: Counterpoint

Global Foldable Shipments Increase in Q3 2025 as Samsung Retains Market Lead: Counterpoint

Apple’s rumoured entry could serve as a catalyst and enable broader adoption in the foldable smartphone space.

Written by Shaurya Tomer, Edited by Ketan Pratap | Updated: 4 December 2025 13:42 IST

Global Foldable Shipments Increase in Q3 2025 as Samsung Retains Market Lead: Counterpoint

Samsung Galaxy Z Fold 7 helped Samsung's Q3 2025 performance, as per the analysis

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Highlights

Global foldable smartphone shipments increased by 14 percent YoY
Galaxy Z Fold 7 demand helped Samsung reclaim a 64 percent market share
Counterpoint predicts stronger market growth in 2026 with Apple’s entry

Global foldable smartphone shipments increased by 14 percent year-on-year (YoY) in the third quarter (Q3) of 2025, according to a report by a market research firm. The growth is attributed to the adoption of foldable smartphones across premium-focused segments. The market analysis reveals that book-style foldable models were amongst the most popular choices, led by the Galaxy Z Fold 7, which also helped Samsung maintain its position as the market leader.

Global Foldable Smartphone Shipments in Q3 2025

According to a report by Counterpoint Research, Q3 2025 marked a strong period of growth for the foldable smartphone market. Overall, foldable smartphones accounted for 2.5 percent of overall global smartphone shipments.

Counterpoint Foldable Smartphone Market Tracker Q3 2025
Photo Credit: Counterpoint Research

Leading the surge was Samsung, whose shipments in the foldable segment increased by 32 percent YoY in the quarter. The market analysis reveals that Samsung's latest Galaxy Z-series models, particularly the Galaxy Z Fold 7, recorded a “stronger-than-expected” demand.

Samsung's performance in Q3 2025 showcased a significant recovery for the brand, whose market share more than halved in the previous quarter, stifled by Motorola's unexpected growth. Overall, the South Korean conglomerate reclaimed its leadership with a roughly 64 percent share of the global foldable-smartphone market.

Huawei, meanwhile, maintained its position as the second-largest foldable brand in the global markets. As per Counterpoint, it posted a 10 percent YoY growth in Q3 2025, buoyed by continued demand for its Mate series. Vivo also contributed to the book-style foldable category's expansion with a sharp 67 percent year-on-year increase in its foldable shipments in Q3 2025.

The market analysis reveals that Motorola was one of the key beneficiaries of the increasing demand for clamshell-style foldables. The Lenovo-owned brand's foldable shipments increased by 16 percent year-on-year in the quarter, with the Razr 60 series' success a key contributor.

Xiaomi, meanwhile, experienced a rough Q3 2025 as it witnessed a sharp 54 percent decline YoY. Honor is also reported to have recorded a 31 percent YoY drop in shipments during the same period.

Moving ahead, Counterpoint expects the foldable smartphone market to experience stronger growth in 2026. As per the firm, Apple's rumoured entry into this space could serve as a catalyst and enable broader adoption, particularly in the premium segment.

The recent multi-form-factor experimentation, such as the Huawei Mate XT Ultimate Design and Samsung Galaxy Z TriFold is said to reflect a transition from immediately scaling to practical testing.

Samsung Galaxy Z Fold 7

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Lightweight design and super thin profile
Fantastic displays
Top-notch performance
Excellent primary camera
Launches with One UI 8 based on Android 16 out of the box (and gets extended software support)

Bad
Charging speed capped at 25W
Battery life could have been better
No S Pen support
Expensive

Read detailed Samsung Galaxy Z Fold 7 review

Display (Primary) 8.00-inch

Cover Display 6.50-inch

Cover Resolution 2520x1080 pixels

Front Camera 10-megapixel + 10-megapixel

Rear Camera 200-megapixel + 12-megapixel + 10-megapixel

RAM 12GB

Storage 256GB, 512GB

Battery Capacity 4400mAh

OS Android 16

Resolution 1968x2184 pixels

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Huawei Mate XT Ultimate Design

KEY SPECS
NEWS

Display (Primary) 6.40-inch

Front Camera 8-megapixel

Rear Camera 50-megapixel + 12-megapixel + 12-megapixel

RAM 16GB

Storage 256GB

Battery Capacity 5600mAh

OS HarmonyOS 4.2

Resolution 1008x2232 pixels

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Samsung Galaxy Z TriFold

KEY SPECS
NEWS

Display (Primary) 10.00-inch

Cover Display 6.50-inch

Cover Resolution 1080x2520 pixels

Processor Snapdragon 8 Elite

Front Camera 10-megapixel + 10-megapixel

Rear Camera 200-megapixel + 12-megapixel + 10-megapixel

RAM 16GB

Storage 1TB

Battery Capacity 5,600mAh

OS Android 16

Resolution 2,160x1,584 pixels

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Motorola Razr 60

KEY SPECS
NEWS

Display (Primary) 6.90-inch

Cover Display 3.60-inch

Cover Resolution 1056x1066 pixels

Processor MediaTek Dimensity 7400X

Front Camera 32-megapixel

Rear Camera 50-megapixel + 13-megapixel

RAM 8GB

Storage 256GB

Battery Capacity 4500mAh

OS Android 15

Resolution 1080x2640 pixels

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Further reading: Samsung, Motorola, Vivo, Huawei, honor, Samsung Galaxy Z Fold 7, Samsung Galaxy Z TriFold, Counterpoint

Shaurya Tomer

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Shaurya Tomer is a Sub Editor at Gadgets 360 with 2 years of experience across a diverse spectrum of topics. With a particular focus on smartphones, gadgets and the ever-evolving landscape of artificial intelligence (AI), he often likes to explore the industry's intricacies and innovations – whether dissecting the latest smartphone release or exploring the ethical implications of AI advancements. In his free time, he often embarks on impromptu road trips to unwind, recharge, and ...More