Home
Mobiles
Mobiles News
iPhone 16 Remained Top Selling Smartphone For Second Consecutive Quarter Globally: Report

iPhone 16 Remained Top Selling Smartphone For Second Consecutive Quarter Globally: Report

iPhone 16 Pro Max was in second position on Counterpoint Research’s Global Smartphone Model Sales Tracker for Q2 2025.

Written by Dhruv Raghav, Edited by David Delima | Updated: 15 September 2025 19:10 IST

iPhone 16 Remained Top Selling Smartphone For Second Consecutive Quarter Globally: Report

Photo Credit: Apple

iPhone 16 (pictured) was launched in September 2024

Highlights

The iPhone 16 series was launched in September 2024
Samsung Galaxy A16 5G was the fourth most sold phone in Q2
iPhone 16e climbed 16 positions to take the sixth spot

Add Gadgets360 As A Trusted Source

Apple's iPhone 16 remained the most-selling smartphone globally for a second consecutive quarter, according to Counterpoint Research's new report for Q2 2025. It was followed by the iPhone 16 Pro Max and iPhone 16 Pro. The Samsung Galaxy A16 5G and the Galaxy A06 4G came in at the fourth and fifth positions, rising from the fifth and sixth positions, respectively.

iPhone 16 Series Handsets Were The Top-Selling Phones in Q2 2025

According to the Global Smartphone Model Sales Tracker by Counterpoint Research, Apple's iPhone 16 was the world's best-selling handset in Q2 2025, maintaining its lead from the Q1 2025. The iPhone 16 Pro Max and iPhone 16 Pro were the third and fourth best-selling phones in the quarter, respectively, followed by the Samsung Galaxy A16 5G and Galaxy A06 4G.

Interestingly, the iPhone 16e, which was launched earlier this year in February, entered the list of the top-10 best-selling smartphones for the first time in Q2 2025, driven by its “strong sales” in Japan and the US. Overall, Samsung was able to capture four positions in the list, led by its mid-range handsets.

Samsung Galaxy S25 FE With 50-Megapixel Camera Launched in India: See Price

The South Korean tech giant's Galaxy S25 Ultra, its current flagship phone, launched in January 2025, came in at the eighth position. According to the report, the phone's sales continued to “perform well”, thanks to the marketing of its generative artificial intelligence (AI) features, along with the company's increased focus on the flagship segment. Globally, its sales ranked below the Galaxy A16 4G's sales, which took seventh place on the list in Q2 2025.

Moreover, the Samsung Galaxy S25 Ultra dropped from the seventh position, which it held in Q1 2025. Taking the ninth spot was the Redmi 14C 5G, which was the only Xiaomi handset on the list. The report added that the phone's sales remain “resilient” in emerging markets such as Latin America, the Middle East, and Africa.

Last on the Global Smartphone Model Sales Tracker, for Q2 2025, was the iPhone 15, which saw the biggest drop in positions from Q1. Launched in 2023, the handset ranked fourth in the previous quarter's sales tracker, dropping six positions in Q2 2025.

iPhone 16

KEY SPECS
NEWS

Display 6.10-inch

Processor Apple A18

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB

OS iOS 18

Resolution 1179x2556 pixels

More Apple mobiles Apple mobiles price in India

iPhone 16 Pro Max

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Massive screen size
Brilliant display
Performance beast
Camera Control is a boon
Fantastic battery life

Bad
Big phone for one-hand use
Expensive
No Apple Intelligence at launch
Slow-wired charging support

Read detailed Apple iPhone 16 Pro Max review

Display 6.90-inch

Processor Apple A18 Pro

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 48-megapixel

RAM 8GB

Storage 256GB, 512GB, 1TB

OS iOS 18

Resolution 1320x2868 pixels

More Apple mobiles Apple mobiles price in India

iPhone 16 Pro

KEY SPECS
NEWS

Display 6.30-inch

Processor Apple A18 Pro

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 48-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB, 1TB

OS iOS 18

Resolution 1206x2622 pixels

More Apple mobiles Apple mobiles price in India

Samsung Galaxy A16 5G

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Good design
Reliable primary camera
Decent display
Good battery life
Long software support

Bad
Performance could have been better
Unreliable ultrawide camera
Automatic bloatware downloads (uninstallable)

Read detailed Samsung Galaxy A16 5G review

Display 6.50-inch

Processor MediaTek Dimensity 6300

Front Camera 13-megapixel

Rear Camera 50-megapixel + 5-megapixel + 2-megapixel

RAM 6GB, 8GB

Storage 128GB, 256GB

Battery Capacity 5000mAh

OS Android 14

Resolution 1080x2340 pixels

More Samsung mobiles Samsung mobiles price in India

Apple iPhone 16e

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Light and compact design
Powerful Apple A18 SoC
Customisable Action Button
Good battery life

Bad
Low light camera performance is below average
Available in just two basic finishes
Large display notch with thick borders
60Hz refresh rate display
Slow wireless and wired charging

Read detailed Apple iPhone 16e review

Display 6.10-inch

Processor Apple A18

Front Camera 12-megapixel

Rear Camera 48-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB

OS iOS 18

Resolution 1170x2532 pixels

More Apple mobiles Apple mobiles price in India

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: iPhone 16, iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16e, Samsung Galaxy A16 5G, Samsung, Apple, Counterpoint, Global Smartphone Model Sales Tracker

Dhruv Raghav

Email Dhruv Raghav

Dhruv Raghav is currently working as a Senior Sub Editor at Gadgets360. He has previously covered the North American financial markets as a Headline News Correspondent for a major news agency. After taking a sabbatical to prepare for the Civil Services examination, he returned to journalism to cover tech policy, with a special focus on AI laws and online gaming regulation. Now, he is back in Gadgets360 to write features and edit stories. To unwind, he likes to spend time with his PS5, listening ...More