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iPhone 16 Plus Pre-Orders Saw 48 Percent Increase YoY, Low Demand for ‘Pro’ Models: Ming-Chi Kuo

First weekend pre-order sales of iPhone 16 series are estimated to be about 37 million units – a decrease of about 12.7 percent compared to last year.

iPhone 16 Plus Pre-Orders Saw 48 Percent Increase YoY, Low Demand for ‘Pro’ Models: Ming-Chi Kuo

Photo Credit: Apple

iPhone 16 series sale kicks off on September 20 globally and in India

Highlights
  • iPhone 16 Plus pre-orders see a 48 percent growth compared to last year
  • Apple’s top-end Pro models are seeing low demand, says analyst
  • Lack of Apple Intelligence at launch said to be one of the factors
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iPhone 16 series pre-orders began on September 13 but the demand for most models globally has been high, according to a market analyst. Apple's top performer is said to be the iPhone 16 Plus which has seen the highest growth in pre-orders compared to the previous generation. On the other hand, iPhone 16 Pro and iPhone 16 Pro Max models are seeing lower demand despite shorter delivery times and up to 100 percent more units ready for shipment.

iPhone 16 Series Pre-Order Demand

In a blog post, TF Securities analyst Ming-Chi Kuo revealed both iPhone 16 and iPhone 16 Plus have seen more year-on-year (YoY) demand compared to their previous counterparts. The standard model is said to have 10 percent more first weekend pre-orders, while the Plus variant's demand is a staggering 48 percent more, despite higher average delivery time compared to iPhone 15 Plus.

The total first weekend pre-order sales of the iPhone 16 series are estimated to be approximately 37 million units – a decrease of about 12.7 percent compared to last year. One of the major contributing factors is said to be a falling demand for the iPhone 16 Pro models. The pre-order volumes for the iPhone 16 series are attributed to the introduction of the new tetraprism lens on the iPhone 16 Pro, as well as a stable pricing strategy as last year.

According to Kuo, the lack of Apple Intelligence features (the company's artificial intelligence suite) at launch may be one of the reasons behind the low pre-order numbers. Features such as writing tools, a smarter Siri, Clean Up tool, and Image Playground were previewed by the Cupertino-based tech giant at its Worldwide Developers Conference (WWDC) 2024 in June. Although a handful of them are slated to make their debut with the iOS 18.1 update next month, some have been delayed till next year.

However, the analyst further suggested that there is still hope for Apple to increase its iPhone 16 sales following the release of Apple Intelligence as well as during the holiday season. The tech giant is tipped to implement aggressive strategies to revive the market demand of its flagship new iPhone models.

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Display 6.90-inch
Processor Apple A18 Pro
Front Camera 12-megapixel
Rear Camera 48-megapixel + 12-megapixel + 48-megapixel
RAM 8GB
Storage 256GB, 512GB, 1TB
OS iOS 18
Resolution 1320x2868 pixels
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Shaurya Tomer
Shaurya Tomer is a Sub Editor at Gadgets 360 with 2 years of experience across a diverse spectrum of topics. With a particular focus on smartphones, gadgets and the ever-evolving landscape of artificial intelligence (AI), he often likes to explore the industry's intricacies and innovations – whether dissecting the latest smartphone release or exploring the ethical implications of AI advancements. In his free time, he often embarks on impromptu road trips to unwind, recharge, and ...More
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