Samsung Galaxy S26+ Launch Back on Track Due to Poor Sales of Galaxy S25 Edge: Report

Samsung aimed to increase sales of the Plus models, and as a result, planned to replace the Plus model with the Galaxy S26 Edge.

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Written by Shaurya Tomer, Edited by Ketan Pratap | Updated: 1 October 2025 15:55 IST
Highlights
  • Galaxy S26+ project's revival follows poor sales of Galaxy S25 Edge
  • Earlier, the Plus model was rumoured to be replaced by the Edge variant
  • S25 Edge’s Sept-Dec production volume was limited to 300,000 units

Samsung Galaxy S25 Edge (pictured) is the company's new ultra-slim smartphone

Samsung's 2026 flagship smartphone lineup could include the Galaxy S26+, as per a report. It was previously rumoured that the South Korean tech giant would unveil the Galaxy S26 series early next year, comprising three models — Galaxy S26 Pro, Galaxy S26 Edge, and Galaxy S26 Ultra. The existing Plus variant was expected to be replaced by an ultra-slim Edge model. However, sales of the existing Galaxy S25 Edge are reported to have fallen below Samsung's expectations, and thus, the Galaxy S26+ project is being revived.

Samsung Galaxy S26+ Launch Back on Track

Citing industry sources, South Korean publication The Elec reported that Samsung recently began the development of a Galaxy S-series model dubbed M Plus. It is said to reference the purported Galaxy S26+. The handset was previously rumoured to be slashed from the company's 2026 lineup, with only three smartphones in development: Galaxy S26 Pro (M1), Galaxy S26 Edge (M2), and Galaxy S26 Ultra (M3).

The M1, M2, and M3 models are currently in the development stage, which is why Samsung can afford to adjust the number of devices in its upcoming flagship lineup. Consequently, we may see four handsets in the Galaxy S26 series in 2026.

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This decision is attributed to the poor sales of the Galaxy S25 Edge, which was introduced earlier this year as an ultra-slim addition to the Galaxy S25 lineup and a competitor to the new iPhone Air. As per the report, the production volume for the September to December 2025 period of the handset was in the low 300,000 units. In comparison, the production volume for the Galaxy S25 Ultra and the standard Galaxy S25 during the same period was estimated to be around 3.4 million and 2.9 million units, respectively.

Following the initial three months of sale, Samsung is reported to have determined the demand for its ultra-slim handset and adjusted the production volume accordingly. Citing an industry official, the report stated that the company was developing four types of organic OLED panels for the Galaxy S26 series. At the time, however, it was unknown if the Edge would replace the Plus model.

Interestingly, Samsung's Galaxy S Plus models aren't the highest-selling in its lineup either. As per the report, the Galaxy S25 Plus had a shipment target of 6.7 million units — the lowest across the entire series. It aimed to ship 13.6 million units of the standard Galaxy S25, while expectations for the Galaxy S25 Ultra were at 17.4 million units.

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The South Korean tech conglomerate had been seeking ways to increase sales of the Plus models, which is why it reportedly planned to replace them with the Galaxy S26 Edge in 2026. The report adds that Apple followed a similar strategy with its latest iPhone 17 series, replacing the Plus model with a new iPhone Air. That, too, was a low-selling model in Apple's lineup.

Apart from this, the publication noted that Samsung is considering using the Exynos 2600 processor in the regular Galaxy S26 model that will be sold in the European markets. If this is accurate, it would mark a shift from the current lineup, where all of the handsets are powered by Qualcomm's Snapdragon 8 Elite SoC.

 
REVIEW
  • Design
  • Display
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  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Slim and light IP68-rated design
  • Smooth software experience loaded with AI
  • Impressive primary camera
  • 7 years of software and security updates
  • Bad
  • Lacks a dedicated telephoto camera
  • Average ultrawide camera performance
  • Gets too hot when using the camera
  • Throttles quickly under load
  • Battery life only lasts a day
  • Charging is relatively slow
 
KEY SPECS
Display 6.70-inch
Processor Snapdragon 8 Elite
Front Camera 12-megapixel
Rear Camera 200-megapixel + 12-megapixel
RAM 12GB
Storage 256GB, 512GB
Battery Capacity 3900mAh
OS Android 15
Resolution 1440x3120 pixels
NEWS
REVIEW
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Compact and excellent aesthetics
  • Top-notch display
  • AI features loaded
  • One UI 7 brings nice updates
  • Decent cameras
  • Bad
  • 25W fast-charging limit
  • Expensive (base price)
 
KEY SPECS
Display 6.20-inch
Processor Snapdragon 8 Elite
Front Camera 12-megapixel
Rear Camera 50-megapixel + 12-megapixel + 10-megapixel
RAM 12GB
Storage 128GB, 256GB, 512GB
Battery Capacity 4000mAh
OS Android 15
Resolution 1080x2340 pixels
NEWS
REVIEW
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Solid build and aesthetics
  • Excellent performance
  • Fantastic cameras
  • One UI 7 and extended software support
  • Powerful speakers
  • Bad
  • Expensive (base price)
  • Not a huge upgrade over S24+
 
KEY SPECS
Display 6.70-inch
Processor Snapdragon 8 Elite
Front Camera 12-megapixel
Rear Camera 50-megapixel + 12-megapixel + 10-megapixel
RAM 12GB
Storage 256GB, 512GB
Battery Capacity 4900mAh
OS Android 15
Resolution 1440x3120 pixels
NEWS
REVIEW
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • New design is for the better
  • Cameras deliver consistent performance
  • Good battery life
  • Excellent performance
  • Smooth UI
  • Bad
  • S-Pen is a downgrade
  • No Dolby Vision support
  • Low light camera performance is lacking
  • Slow charging
 
KEY SPECS
Display 6.90-inch
Processor Snapdragon 8 Elite
Front Camera 12-megapixel
Rear Camera 200-megapixel + 50-megapixel + 50-megapixel + 10-megapixel
RAM 12GB, 16GB
Storage 256GB, 512GB, 1TB
Battery Capacity 5000mAh
OS Android 15
Resolution 1400x3120 pixels
NEWS

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