iPhone 17 Series Reportedly Witnessing Strong Demand, but the iPhone Air Lags Behind

iPhone 17, iPhone 17 Pro, and the iPhone 17 Pro Max are said to be the popular Apple smartphones this year.

Advertisement
Written by Akash Dutta, Edited by Ketan Pratap | Updated: 3 October 2025 16:48 IST
Highlights
  • iPhone Air is said not to have attracted an equivalent consumer demand
  • The estimation is reportedly made based on shipping estimates
  • The iPhone Air this year has replaced the iPhone 16 Plus model

Morgan Stanley has reportedly predicted an increase in Apple’s stock prices

The iPhone 17 series is reportedly witnessing a “stronger than expected” demand from consumers, a report claimed on Thursday. Apple's latest flagship lineup comes with major improvements and design changes, and it appears to have appealed to the shoppers looking to upgrade their smartphones. However, the same cannot be said for the newest model introduced this year, the iPhone Air. As per the report, its reception in the market has been weaker than the rest of the models so far.

According to a MacRumors report, the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max are witnessing a strong early demand from consumers. The information reportedly comes from a research note from an analyst at the Morgan Stanley investment bank.

Advertisement

Citing analyst Erik Woodring, the report claimed that the three abovementioned models have seen a demand “modestly stronger than we originally expected.” The analyst's comments were reportedly based on information sourced from Apple's supply chain and extended shipping estimates on Apple's online store.

The note reportedly mentions that the demand for the three iPhone 17 models is likely to increase further, and the company could ask its supply chain to increase production to more than 90 million units. Currently, Apple is reportedly manufacturing between 84 and 86 million units.

Advertisement

Based on the bullish analysis, Morgan Stanley has reportedly increased the target price for Apple shares to $298 (roughly Rs. 26,457). However, the publication claims that other analysts differ with this estimate and believe the current stock price already reflects the strong growth. For the company to perform better, the market conditions need to be more favourable. As of writing this, Apple stocks were trading at $257.13 (roughly Rs. 22,800).

The report also claims that analysts have found the iPhone Air to be the worst performer in the lineup. The company's experiment with the slim form factor has reportedly not resonated with consumers, and its demand is said to be weak. However, it should be remembered that these assumptions are being made on the basis of shipping numbers, which could be affected by a number of variables.

 
REVIEW
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Transformative and brighter ProMotion display
  • Powerful performance
  • Meaningful camera upgrades
  • More value-for-money
  • Great battery life
  • Bad
  • iOS 26 has glitches
  • Ineffective anti-reflective coating
 
KEY SPECS
Display 6.30-inch
Processor Apple A19
Front Camera 18-megapixel
Rear Camera 48-megapixel + 48-megapixel
RAM 8GB
Storage 256GB, 512GB
OS iOS 26
Resolution 1206x2622 pixels
NEWS
REVIEW
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Incredibly lightweight and super thin
  • Stunning display
  • Solid performance
  • Good primary and selfie cameras
  • Bad
  • A single-camera sensor at the back
  • Slow charging
  • Battery life could have been better
  • Mono speaker leaves much to be desired
  • Expensive
 
KEY SPECS
Display 6.50-inch
Processor Apple A19 Pro
Front Camera 18-megapixel
Rear Camera 48-megapixel
RAM 12GB
Storage 256GB, 512GB, 1TB
OS iOS 26
Resolution 1260x2736 pixels
NEWS
REVIEW
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • The boldest redesign since the iPhone X
  • Bright and stunning display
  • A19 Pro under the hood guarantees excellent performance
  • Massive camera upgrade
  • Video quality gets a much-needed bump
  • Centre Stage camera at the front changes selfie game on iPhones forever
  • Improved charging speed
  • Bad
  • Aluminium body picks up scratches
  • Expensive
  • Heavier than the 16 Pro Max
 
KEY SPECS
Display 6.90-inch
Processor Apple A19 Pro
Front Camera 18-megapixel
Rear Camera 48-megapixel + 48-megapixel + 48-megapixel
RAM 12GB
Storage 256GB, 512GB, 1TB, 2TB
OS iOS 26
Resolution 1320x2868 pixels
NEWS

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Advertisement

Related Stories

Popular Mobile Brands
  1. OTT Releases of the Week (Mar 30th - Apr 5th): From Aamir Khan's Sitaare Zameen Par
  2. Oppo Find X9 Ultra Runs Geekbench With These Key Specifications
  3. Vivo V70 FE Launched in India With 7,000mAh Battery, 200-Megapixel Main Camera
  1. Apple's iPhone 18 Pro Models May Not Arrive in Classic Black Finish Just Like iPhone 17 Pro, Tipster Claims
  2. Oppo F33, Oppo F31 Pro Launch Timeline, Price Range Revealed in New Leak
  3. Capcom Adds Original Versions of Resident Evil 1, 2 and Resident Evil 3 Nemesis to Steam
  4. Google's Next Fitbit Wearable Could Launch Without a Display; Said to Require Paid Subscription
  5. CFTC-FTX Settlement: Former FTX Executive Nishad Singh to Pay $3.7 Million, Faces Trading Ban
  6. Slack Upgrades Slackbot With New AI Features to Turn It Into an Enterprise Agent
  7. Australia Mandates Financial Services Licences for Crypto Exchanges Under New Bill
  8. DoT Reportedly Extends SIM Binding Mandate Till the End of 2026
  9. Government Migrates 16.68 Lakh Official Email Accounts to Zoho Cloud, Spends Rs. 180 Crore
  10. Infinix Note 60 Pro India Launch Date Revealed; Company Teases Active Matrix Feature on Rear Panel
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.