Home
Mobiles
Mobiles News
Apple Introduces Key AI Features With New iPhone, Apple Watch Models: All Details

Apple Introduces Key AI Features With New iPhone, Apple Watch Models: All Details

The AI components of the watch chip make Siri, Apple's voice assistant, 25 percent more accurate.

By Reuters | Updated: 13 September 2023 11:50 IST

Apple Introduces Key AI Features With New iPhone, Apple Watch Models: All Details

Photo Credit: Reuters

The iPhone 15 Pro is presented during the 'Wonderlust' event

Highlights

Artificial intelligence didn't come up at the June WWDC
Apple built the Series 9 Watch with a new chip
The iPhone maker also showed off improved image capture

Unlike other companies that are attempting significant transformations with artificial intelligence, Apple is using the emerging technology to improve basic functions in its new gadgets.

Without using the words "artificial intelligence" to describe the emerging technology, Apple showcased a new line of iPhones and a new watch that included improved semiconductor designs that power the new AI features. The features largely improve basic functions like taking a call or snapping better images.

Artificial intelligence didn't come up at its June developer conference either but has for months been quietly reshaping Apple's core software products behind the scenes.

iPhone 15 Pro Max Price Bump a Revenue-Boosting Strategy: Mark Gurman

In contrast, Microsoft and Alphabet's Google set ambitious goals for the level of transformation with their AI efforts. Industry leaders have warned about the potential harms of the unchecked development of new tools such as generative AI.

Apple built the Series 9 Watch with a new chip that includes improved data crunching capabilities, notably adding a four-core "Neural Engine" that can process machine learning tasks up to twice as quickly. The Neural Engine is what Apple calls the building blocks for its chips that accelerate AI functions.

The AI components of the watch chip make Siri, Apple's voice assistant, 25 percent more accurate.

iPhone 15 Pro, iPhone 15 Pro Max with Action Button Debut in India: See Price

But including the machine learning chip components also enabled Apple to launch a new way to interact with the device: people can "double tap" by finger-pinching with their watch hand to do things like answer or end phone calls, pause music, or launch other information like the weather.

The idea is to give people a way to control the Apple Watch when their non-watch hand is busy holding a cup of coffee or walking a dog. The feature works by using the new chip and machine learning to detect subtle movements and changes in blood flow when users tap their fingers together.

The iPhone maker also showed off improved image capture for its lineup of phones. The company has long offered a "portrait mode" that can blur the backgrounds using computing power to simulate a large camera lens. But users had to remember to turn the feature on. Now, the camera automatically recognizes when a person is in the frame and gathers the data needed to blur the background later.

iPhone 15, iPhone 15 Plus With Dynamic Island Debut in India at This Price

Apple is far from the only smartphone maker to add AI to its hardware. Google's Pixel phones, for example, allow users to erase unwanted people or objects from images.

© Thomson Reuters 2023

Is the Samsung Galaxy Z Flip 5 the best foldable phone you can buy in India right now? We discuss the company's new clamshell-style foldable handset on the latest episode of Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)

Affiliate links may be automatically generated - see our ethics statement for details.

Apple iPhone 15

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Big upgrades over the 14
Excellent ergonomics, build quality
Very good all-round performance
Apple ecosystem benefits

Bad
Relatively slow charging
Expensive
Still a 60Hz display

Read detailed Apple iPhone 15 review

Display 6.10-inch

Processor Apple A16 Bionic

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel

RAM 6GB

Storage 128GB, 256GB, 512GB

OS iOS 17

Resolution 1179x2556 pixels

More Apple mobiles Apple mobiles price in India

Apple iPhone 15 Plus

KEY SPECS
NEWS

Display 6.70-inch

Processor Apple A16 Bionic

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB

OS iOS 17

Resolution 1290x2796 pixels

More Apple mobiles Apple mobiles price in India

Apple iPhone 15 Pro

KEY SPECS
NEWS

Display 6.10-inch

Processor Apple A17 Pro

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 12-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB, 1TB

OS iOS 17

Resolution 1179x2556 pixels

More Apple mobiles Apple mobiles price in India

Apple iPhone 15 Pro Max

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Excellent display
USB Type-C
AAA gaming
Excellent all-round performance
Good primary and telephoto camera
Customisable Action Button

Bad
Gets hot quickly when stressed
Slow wired charging
Expensive

Read detailed Apple iPhone 15 Pro Max review

Display 6.70-inch

Processor Apple A17 Pro

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 12-megapixel

RAM 8GB

Storage 256GB, 512GB, 1TB

OS iOS 17

Resolution 1290x2796 pixels

More Apple mobiles Apple mobiles price in India

Apple Watch Ultra 2

KEY SPECS
NEWS

Display Size 49mm

Compatible OS iOS

Dial Shape Rectangle

Display Type OLED Retina

Ideal For Unisex

More Apple Smartwatches

Apple Watch Series 9 GPS

KEY SPECS
NEWS

Strap Material Silicone

Dial Shape Rectangle

Display Type OLED Retina

Ideal For Unisex

More Apple Smartwatches

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Apple, iPhone 15, iPhone 15 Plus, iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15 series, iPhone, Apple Watch Ultra 2, Apple Watch Series 9, AI, Artificial Intelligence