iPhone 14 Series May Not Get Price Hike, Could Start at $749 Instead: TrendForce

Apple expected to take a cautious approach to not affect sales.

iPhone 14 Series May Not Get Price Hike, Could Start at $749 Instead: TrendForce

Photo Credit: Apple

The iPhone 14 series is expected to come with several alterations, improvements

Highlights
  • Apple could be feeling pressure from rising global inflation
  • It is expected to adopt a cautious pricing strategy
  • The iPhone 14 Pro, Pro Max was previously said to get $100 price hike

Apple is expected to introduce the iPhone 14 at $799 (64,000) and is said to give the Pro models a $100 price bump. However, a new report by market research firm TrendForce suggests that this might not be the case. It speculates that the Cupertino company could adopt a more cautious approach in the face of rising global inflation and foreign exchange rates. The firm predicts that Apple might not go for a $100 price increase. Instead, it suggests the standard iPhone 14's pricing to start from $749 (roughly 60,000).

According to a TrendForce report, Apple could be initially conservative regarding the pricing of the iPhone 14 series. The report suggests that the standard iPhone 14 could start at $749 (roughly 60,000) and the iPhone 14 Max model at $849 (roughly Rs. 68,000). Meanwhile, the iPhone 14 Pro and iPhone 14 Pro Max may start at $1,049 (roughly Rs. 83,000) and $1,149 (roughly Rs. 91,000).

Apple is expected to use a cautious pricing strategy to prevent it from negatively affecting sales performance. The company is believed to be under pressure from rising global inflation and foreign exchange rates.

The company could be taking a hit here considering the number of rumoured alterations and improvements in the iPhone 14 series. These changes are expected to increase the starting price due to a significant increase in the price of components.

Most notably, the Pro models are expected to get the new Apple A16 Bionic chip. The iPhone Pro and iPhone 14 Pro Max will reportedly get an improved 48-megapixel wide-angle sensor on the back, which is a significant jump from the 12-megapixel sensors on the iPhone 13 Pro and iPhone 13 Pro Max. The iPhone 14 series is also believed to get higher-capacity batteries.

The iPhone 14 series is expected to be unveiled during Apple's special launch event that's scheduled for September 7.


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  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Good overall performance
  • Great camera quality in daylight
  • iOS ecosystem and ease of use
  • Bad
  • Dated design and notch
  • Very similar to iPhone 13
  • Relatively slow charging
  • Expensive
Display 6.06-inch
Processor Apple A15 Bionic
Front Camera 12-megapixel
Rear Camera 12-megapixel + 12-megapixel
Storage 128GB, 256GB, 512GB
OS iOS 16
Resolution 1170x2532 pixels
  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Superb display with always-on mode
  • Excellent overall performance
  • Good battery life
  • All cameras take high-quality stills and video
  • Regular iOS updates for many years
  • Bad
  • Extremely expensive
  • Relatively slow charging and transfer speed
  • Gets warm under heavy workloads
  • Limited customisation for Dynamic Island
Display 6.10-inch
Processor Apple A16 Bionic
Front Camera 12-megapixel
Rear Camera 48-megapixel + 12-megapixel + 12-megapixel
RAM 6GB
Storage 128GB, 256GB, 512GB, 1TB
OS iOS 16
Resolution 1179x2556 pixels
  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Good overall performance
  • Great camera quality in daylight
  • iOS ecosystem and ease of use
  • Excellent battery life
  • Bad
  • Dated design and notch
  • Same SoC as iPhone 13 series
  • Relatively slow charging
  • Expensive
Display 6.68-inch
Processor Apple A15 Bionic
Front Camera 12-megapixel
Rear Camera 12-megapixel + 12-megapixel
Storage 128GB, 256GB, 512GB
OS iOS 16
Resolution 1284x2778 pixels
  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Bright, crisp 120Hz display
  • Excellent construction quality
  • Good battery life
  • Great overall performance
  • Versatile cameras
  • Bad
  • Extremely expensive
  • Bulky and heavy
  • Display notch in 2021
Display 6.10-inch
Processor Apple A15 Bionic
Front Camera 12-megapixel
Rear Camera 12-megapixel + 12-megapixel + 12-megapixel
Storage 128GB, 256GB, 512GB, 1TB
Battery Capacity 3095mAh
OS iOS 15
Resolution 1170x2523 pixels
  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Bright, crisp 120Hz display
  • Excellent construction quality
  • Stellar battery life
  • Great overall performance
  • Versatile cameras
  • Bad
  • Extremely expensive
  • Bulky and heavy
  • Display notch in 2021
Display 6.70-inch
Processor Apple A15 Bionic
Front Camera 12-megapixel
Rear Camera 12-megapixel + 12-megapixel + 12-megapixel
Storage 128GB, 256GB, 512GB, 1TB
OS iOS 15
Resolution 1284x2778 pixels
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Siddhant Chandra
Siddhant Chandra is a Senior Sub Editor at Gadgets 360. This is his first foray into the tech space, having made the switch from travel. He holds a keen interest in keeping up with the latest hardware and software developments in the gaming industry. After work, you can mostly find him playing CS:GO with his buds, where he has clocked over 3K hours. You can reach him at siddhantc@ndtv.com. More
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