Apple Ships a Million 'Made in India' iPhone Units in Q1 2022: CyberMedia Research

The share of 'Made in India' Apple iPhones within the overall iPhone portfolio increased 50 percent year-on-year in the first quarter, according to the market research firm.

By Jagmeet Singh | Updated: 26 April 2022 19:07 IST

Apple Ships a Million 'Made in India' iPhone Units in Q1 2022: CyberMedia Research

iPhone 12 emerged as the best-performing iPhone model in the Indian market in the first quarter

Highlights

Apple started making iPhone models locally in India in 2017
iPhone 13 recently became the latest iPhone model to be locally made
Local manufacturing is helping Apple to reduce import costs

Apple shipped almost a million 'Made in India' iPhone units in the first quarter of 2022, according to a report. The new achievement comes just a couple of weeks after the Cupertino company announced that it started production of the iPhone 13 models in the country. With that move, Apple broadened manufacturing of iPhone models locally through its contractors including Foxconn and Wistron. Local production helped the company to reduce tax burden and allow its manufacturing partners to leverage the subsidiaries given by the government for producing new iPhone models in the country.

"In Q1 2022, the share of 'Made in India' Apple iPhones within the overall iPhone portfolio increased 50 percent year-on-year," said Prabhu Ram, Head of Industry Intelligence Group at market research firm CyberMedia Research.

Apple started manufacturing its iPhone models in the country back in 2017, with the first-generation iPhone SE produced locally at the Bengaluru factory of supplier Wistron.

However, the iPhone maker gradually expanded its local production process in the recent past — and started manufacturing models including the iPhone 11, iPhone SE (2020), and the iPhone 12. It also earlier this month confirmed local production of the iPhone 13 models.

"With iPhone 13 production in India, we anticipate Apple's future growth to be bolstered by the newer generation iPhone models," Ram said.

It is important to note that the locally manufactured iPhone models are not just being sold in the country but also a part of what Apple exports to global markets. This is also not the first time when we are seeing a growth of 'Made in India' iPhone units.

According to analyst firm Counterpoint, Apple's production in India grew 196 percent year-on-year in 2021.

Prachir Singh, Senior Analyst at Counterpoint, told Gadgets 360 that the local production growth catered to both local consumption and exports.

The growth of locally-produced models also helped Apple reduce the shipments of imported iPhone units that involve significant custom duties and taxes.

In 2019, around 64 percent of the iPhone shipments in India were imported, which declined to 23 percent in 2021. The Counterpoint data also shows that as much as 77 percent of the iPhone models shipped in the market in 2021 were manufactured locally in the country.

Navkendar Singh, Research Director at IDC India, stated that since Apple did well in the second half of 2021 in the country on the back of n-1/2 generation models, which were the iPhone 11 and iPhone 12, locally-assembled models formed a large part of Apple's volumes and growth in that year.

The latest data shared by CyberMedia Research also shows that the iPhone 12 emerged as the best-performing model in the iPhone portfolio in India in the first quarter, with a share of 52 percent in the market. It was followed by the iPhone 13 at 20 percent and the iPhone 11 at 18 percent. The iPhone SE (2020) and iPhone 13 Pro, on the other hand, captured four and two percent share, respectively.

Top iPhone models in Q1 2022 — as per CyberMedia Research

Model	Market Share
iPhone 12	52 percent
iPhone 13	20 percent
iPhone 11	18 percent
iPhone SE (2020)	4 percent
iPhone 13 Pro	2 percent

Overall, CyberMedia Research suggested that the iPhone models in the country marked a 22 percent year-on-year growth in the first quarter. The firm also predicted that the iPhone portfolio would capture a share of 5.2 percent in the calendar year 2022. It currently has a share of 3.2 percent, as per the CyberMedia Research data.

Alongside the iPhone, Apple seems to have marked a noteworthy growth on the part of its iPad models in the country. The data collected by CyberMedia Research shows that the iPad shipments grew 31 percent year-on-year in the first quarter.

The iPad (2021) Wi-Fi only was the most-shipped iPad in the country in the last quarter, with a share of 45 percent. The iPad (2021) Wi-Fi + Cellular and iPad Air (2022) Wi-Fi only were the second most-shipped models, with 12 percent share each. They were followed by the iPad Pro (2021) Wi-Fi only model that captured an 11 percent share in the quarter, according to CyberMedia Research.

Apple declined to comment on the data shared by CyberMedia Research.

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iPhone 13

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Great performance
Versatile cameras
Sharp, bright display
Good battery life

Bad
Standard display refresh rate, intrusive notch
Expensive

Read detailed Apple iPhone 13 review

Display 6.10-inch

Processor Apple A15 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel

Storage 128GB, 256GB, 512GB

OS iOS 15

Resolution 1170x2532 pixels

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iPhone 12

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Very good build quality
Dolby Vision HDR video recording
Excellent cameras
Smooth performance in everyday use

Bad
Battery life could be better
Gets warm when stressed

Read detailed Apple iPhone 12 review

Display 6.10-inch

Processor Apple A14 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel

Storage 64GB

OS iOS 14

Resolution 1170x2532 pixels

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iPhone SE (2020)

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Modern processor
Slim, light, easy to use
Good daylight camera performance
Regular iOS updates likely for many years

Bad
Dated looks and small screen
Single rear camera
Average battery life
Expensive

Read detailed Apple iPhone SE (2020) review

Display 4.70-inch

Front Camera 7-megapixel

Rear Camera 12-megapixel

Storage 64GB

OS iOS 13

Resolution 750x1334 pixels

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iPhone 11

REVIEW
KEY SPECS
NEWS
Variants

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Best-in-class performance
Excellent battery life
Great cameras
Night Mode is a welcome addition
iOS offers regular, timely updates

Bad
Low-resolution display
Slow bundled charger
No PiP or other software features that utilise the big screen

Read detailed Apple iPhone 11 review

Display 6.10-inch

Processor Apple A13 Bionic

Front Camera 12-megapixel

Rear Camera 12-megapixel + 12-megapixel

RAM 4GB

Storage 64GB

Battery Capacity 3110mAh

OS iOS 13

Resolution 828x1792 pixels

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Choose a variant

Apple iPhone SE

REVIEW
KEY SPECS
NEWS
Variants

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Great performance
Good rear camera

Bad
Underwhelming selfie camera
Starts at 16GB storage

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Display 4.00-inch

Processor Apple A9

Front Camera 1.2-megapixel

Rear Camera 12-megapixel

RAM 2GB

Storage 16GB

OS iOS 9.3

Resolution 640x1136 pixels

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Choose a variant

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