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Xiaomi Unveils New Redmi Logo, Updated Visual Identity to Debut With Redmi 15 5G on August 19

Xiaomi Unveils New Redmi Logo, Updated Visual Identity to Debut With Redmi 15 5G on August 19

Redmi 15 5G will be the first handset in India to come with the updated brand identity, as per the company.

Written by Shaurya Tomer, Edited by David Delima | Updated: 6 August 2025 14:21 IST

Photo Credit: Redmi

Redmi's new brand identity was first announced in China in November 2024

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Highlights

Xiaomi says the new identity aligns with India's evolving youth culture
The new Redmi logo features red text uppercase styling
The rebranding was first introduced in China in November 2024

Xiaomi announced a new visual identity for its sub-brand Redmi in the country on Wednesday. The Beijing-based technology firm said that the Redmi 15 5G will be the first handset to arrive with its updated brand identity. As part of the changes, Xiaomi's Redmi sub-brand will feature a new logo, featuring all uppercase text in a red colourway. The company entered the Indian market in 2014 and celebrated its 11th anniversary in the country last month.

Xiaomi Brings New Redmi Logo to Other Markets After China Debut

In a press note, Xiaomi India said that the new identity of its sub-brand marks a more significant change in line with how the company perceives its user base in India. The Redmi 15 5G will be the first phone from the company to feature the new branding on August 19.

Notably, Xiaomi first announced the refreshed visual identity of Redmi in November 2024, but it was limited to China. The rebranding was introduced with the launch of the Redmi K80 series on November 27, 2024.

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"The new Redmi identity reflects this shared evolution. Young India is bold yet grounded, ambitious yet self-aware”, Sudhin Mathur, Chief Operating Officer at Xiaomi India said in a prepared statement on Wednesday.

Since its entry in the Indian smartphone market in 2014, Redmi is claimed to have sold more than 220 million devices, adding to the 1.1 billion handsets that it shipped in the global markets. Less than two years after launching in India, the company reported a revenue of $1 billion (roughly Rs. 8,765 crores).

The Redmi Note 4 (Review), launched in India in 2017 at a starting price of Rs. 9,999, provided tough competition to other smartphones in its price segment, and even some priced a little higher. Meanwhile, its Redmi 12 5G (Review) and Redmi 13 5G aimed at delivering 5G connectivity at an affordable price.

Xiaomi Redmi Note 4

REVIEW
KEY SPECS
NEWS
Variants

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Solid build quality
Great battery performance
Decent cameras

Bad
Hybrid SIM slot
Too much software bloat

Read detailed Xiaomi Redmi Note 4 review

Display 5.50-inch

Processor Qualcomm Snapdragon 625

Front Camera 5-megapixel

Rear Camera 13-megapixel

RAM 4GB

Storage 64GB

Battery Capacity 4100mAh

OS Android 6.0

Resolution 1080x1920 pixels

More Xiaomi mobiles Xiaomi mobiles price in India

Choose a variant

Redmi 12 5G

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
5G on a budget
Multiple RAM and storage variants
Main, selfie camera deliver good daylight performance
Great battery life

Bad
Display isn't legible under harsh lighting
No ultra-wide camera
Bloatware in MIUI

Read detailed Xiaomi Redmi 12 5G review

Display 6.79-inch

Processor Qualcomm Snapdragon 4 Gen 2

Front Camera 8-megapixel

Rear Camera 50-megapixel + 2-megapixel

RAM 4GB, 6GB, 8GB

Storage 128GB, 256GB

Battery Capacity 5000mAh

OS Android 13

Resolution 2460x1080 pixels

More Xiaomi mobiles Xiaomi mobiles price in India

Redmi 13 5G

KEY SPECS
NEWS

Display 6.79-inch

Front Camera 13-megapixel

Rear Camera 108-megapixel + 2-megapixel

RAM 6GB, 8GB

Storage 128GB

Battery Capacity 5030mAh

OS Android 14

Resolution 1080x2400 pixels

More Redmi mobiles Redmi mobiles price in India

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Further reading: Redmi, Redmi 15 5G, Redmi 15 5G India Launch, Redmi 15 5G Launch, Xiaomi India, Redmi India

Shaurya Tomer

Email Shaurya Tomer

Shaurya Tomer is a Sub Editor at Gadgets 360 with 2 years of experience across a diverse spectrum of topics. With a particular focus on smartphones, gadgets and the ever-evolving landscape of artificial intelligence (AI), he often likes to explore the industry's intricacies and innovations – whether dissecting the latest smartphone release or exploring the ethical implications of AI advancements. In his free time, he often embarks on impromptu road trips to unwind, recharge, and ...More